Web 2.0

The New Digital Advertising Order

Using online advertising to reach target audiences

After the love-hate relationship higher education had with online advertising for many years, it’s finally time to move on. Have your institution’s leaders noticed yet?  

An Exciting Time

I recently had the opportunity to interview Richard Baraniuk for our continuing series on “Education Innovators.” Baraniuk, a professor at Rice University (Texas), is the founder of Connexions, an open education resource project, and its offshoot OpenStax College.

Virtual Viewbooks: Ready? Or Not?

Admissions officers go digital with their institutional introductions

Millennials, the generation born between the late 1970s and early 2000s, speak a language all their own. A digital camera is a camera; a cell phone is a phone. They’ve grown up with the internet and are wholly immersed in technology with websites like Amazon and Zappos customized to their individual interests.
The question for higher education enrollment managers is this: Is the viewbook, the crown jewel of the admissions process, ready for a leap into the online world? The answer: A resounding maybe.

The End of Online Writing?

Disruptive forces and their impact on content for the web

Can you remember the times when PDF files were placed (dumped?) on your website to make their content available online? As you know, those days are gone. PDF-powered websites just don’t cut it anymore—if they ever did. While the file format battle has been won on the web, the content format war is raging in higher education and elsewhere.

Are there any people at your institution who still see writing for the web or social media as a copy-and-paste job from your brochures, viewbooks, or other catalogs? Hopefully not.

Move your campus to the mobile age

Universities deploy AT&T Campus Guide to create a smartphone app integrating almost all system data.

With  smartphones and mobile devices everywhere on campus, students expect complete mobile access to everything from course assignments and grades to events and sports news. This web seminar, originally presented on April 11, 2012, explored how two schools use AT&T Campus Guide, enabling them to keep students and staff connected, informed and engaged while on the go.

Nadir Khan
Education Industry Solutions Consultant
AT&T

The Rise of Analytics-Driven Decisions

Relying on web analytics in decision making

Have you heard about the analytics revolution in higher education? Ready or not, it’s coming to your institution—if it isn’t already there. Whether you work in an academic, business, IT, marketing, or web office, the data-driven movement is slowly but surely making its way in to the hearts and minds of top executives faced with serious strategic and financial challenges.

Think this is just wishful thinking from the higher education online analytics evangelist I’ve become over the past two years?
Educause begs to differ.

Admissions Goes Social

Leveraging social media to attract prospective students and get them to enroll

Last August, when a 5.8-magnitude earthquake shook Virginia, people in offices up the East Coast were reading about the quake before they felt their desks not-so-mysteriously begin to wobble. How? Chalk it up to another feat of Twitter (by this time it had already helped topple unruly regimes in the Middle East). During the earthquake, users tweeted at a rate of 5,500 tweets per second, with 40,000 tweets hitting Twitter timelines and TweetDecks in just one minute.

The 2012 State of the Mobile Web in Higher Ed

Mobile solutions now at the majority of institutions

What difference can a year make? When it comes to the mobile web in higher education, it seems that it’s all it took to switch gears and respond to the needs of an increasing mobile user population on campuses—and elsewhere.

UC YouTube

There is more to YouTube than videos of talking dogs. Its vast collection of educational videos includes those from University of California Television (UCTV). In March, order was brought to the chaos by the creation of channels offering original programming funded by YouTube. Existing content creators ranging from TED to Madonna were invited to participate; UCTV has bragging rights as being the only university channel. “YouTube is moving into the content creation business by [investing] in a select few channels,” explains Lynn Burnstan, UCTV’s director.

Interactivity, Data Mining, and the Future of Digital Signage

Considering content and the possibilities of DOOH

If you were to travel 10 years into the future and walk onto a college campus, what would you expect digital signage to look like? I’m not sure what it will look like, but what I do know is that my two young sons will want to interact with it. Steve Jobs left me a legacy of listening to endless fire truck videos; clips of animated cars, trucks, and trains speaking in German, Dutch, and Japanese; and video updates of the latest in dancing robots (“bebots,” as my 18-month-old calls them).

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