Web 2.0

Admissions Goes Social

Leveraging social media to attract prospective students and get them to enroll

Last August, when a 5.8-magnitude earthquake shook Virginia, people in offices up the East Coast were reading about the quake before they felt their desks not-so-mysteriously begin to wobble. How? Chalk it up to another feat of Twitter (by this time it had already helped topple unruly regimes in the Middle East). During the earthquake, users tweeted at a rate of 5,500 tweets per second, with 40,000 tweets hitting Twitter timelines and TweetDecks in just one minute.

The 2012 State of the Mobile Web in Higher Ed

Mobile solutions now at the majority of institutions

What difference can a year make? When it comes to the mobile web in higher education, it seems that it’s all it took to switch gears and respond to the needs of an increasing mobile user population on campuses—and elsewhere.

UC YouTube

There is more to YouTube than videos of talking dogs. Its vast collection of educational videos includes those from University of California Television (UCTV). In March, order was brought to the chaos by the creation of channels offering original programming funded by YouTube. Existing content creators ranging from TED to Madonna were invited to participate; UCTV has bragging rights as being the only university channel. “YouTube is moving into the content creation business by [investing] in a select few channels,” explains Lynn Burnstan, UCTV’s director.

Interactivity, Data Mining, and the Future of Digital Signage

Considering content and the possibilities of DOOH

If you were to travel 10 years into the future and walk onto a college campus, what would you expect digital signage to look like? I’m not sure what it will look like, but what I do know is that my two young sons will want to interact with it. Steve Jobs left me a legacy of listening to endless fire truck videos; clips of animated cars, trucks, and trains speaking in German, Dutch, and Japanese; and video updates of the latest in dancing robots (“bebots,” as my 18-month-old calls them).

ERP in the Ethers

Cloud computing is gaining acceptance, but is it core ready?

Acceptance of cloud computing—the practice of storing data in off-site servers rather than on campus—has been growing by leaps and bounds, at least in some areas. “It’s growing in the areas easier to rip and replace, such as CRM,” says Stan Swete, chief technology officer at Workday, which offers HR and Payroll systems through software as a service (SaaS).

Getting Organized

I will be the first to admit that I can be... shall we say, slightly disorganized. But I’ve found a great deal of help from a few web and mobile apps that make things much easier. Here are three of them. (This is not necessarily an endorsement of any of these products, although they work for me. Your mileage may vary.)

Evernote

One Design to Rule Them All?

Responsive web design in higher education
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Unless you have the print issue of University Business in your hands, you might be reading these lines on a wide array of different devices: smartphone (iPhone, Android, BlackBerry), laptop, desktop computer, tablet (iPad, BlackBerry PlayBook, Kindle Fire), game console (DS, Wii, Xbox, etc.), or widescreen TV. Maybe soon it’ll even be appearing on your refrigerator door.

Talk about options…

5 Things Administrators Must Know About E-Commerce Now

Campus e-commerce sites actually have a marketing edge over retailers’ online stores, but only if departments and IT pay attention to the back end.

When it comes to e-commerce, anything retail can do, college campuses can do, too—and probably better, experts say. That explains in large part why the lone bookstore URLs many colleges and universities began with have blossomed into hundreds of online money opportunities ranging from student fees to concert and athletic tickets, from parking permits to alumni donations.

Online Student Engagement Success Stories

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A Community College Research Center study found that, at community and technical colleges in Washington state, students enrolled in online courses didn’t fare as well as those enrolled in face-to-face or hybrid courses. But better student preparation, faculty development, online support services, and other resources can close the gap. Here is what a few community colleges have done to implement those practices and help students be successful in online courses.

Web Analytics for All

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As technology advances and the economy declines, campus leaders become more aware of the importance of using website analytics to make decisions. As recently as three years ago, administrators were not even thinking about analytics, says Phillip Ice, vice president of research and development for the American Public University System. “Now they understand the need and know they have to pay attention to it because of the economic climate.” Everyone from the provost level up realize they need to understand what contributes to a successful web presence, so they can better manage budgets.

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