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If your institution is swimming in appealing candidates for admission each year, more than you could possibly desire, then this article may not be for you.

For all other colleges and universities, the bedrock of a healthy applicant pool usually involves large-scale marketing outreach, often with the assistance of high-volume name buys--known generically as “search.”

America is facing a challenging time. With a weakened economy and limited resources, businesses — regardless of size and industry — need to ensure they are maintaining a positive cash flow. And higher educational institutions are not immune.


CHANGE IS NOT POPULAR. Heck, people hate change. It causes the status quo to become unsettled and the familiar starts to go away, replaced with uncertainty. Our comfort zone is demolished and we have to try to resettle into uncharted territory.


Welcome to the inaugural edition of Streamlined. My colleagues and I are proud to present this series of publications to inform college and university administrators about new and innovative methods of streamlining business office operations.


Kathy Paschke is network specialist for voice at Riverside Community College in Riverside, California. She manages a telecommunications system that serves the college’s nine locations.


Greetings, and welcome to NEC Campus Report.