Connecting with a new generation
It’s really no surprise that today’s technology-savvy generation is challenging elements of the traditional college recruitment process. The conventional approaches of marketing, recruitment and admissions are all being called into question, in part, due to two driving factors—external influences and the changing needs of today’s student. This article explores these factors and offers ideas on what can be done to reach, and connect, with more students.
Submitted by Lynn Russo Whylly on Tue, 11/20/2012 - 10:35am
In August, the American Association of Community Colleges (AACC) announced that eleven colleges had been chosen to join a national program that would train 10,000 baby boomers over the next three years for new jobs in health care, education, and social service. Called the Plus 50 Encore Completion Program, it is funded by a $3.2 million grant from the Deerbrook Charitable Trust. 2013 is year one, with a kick-off meeting scheduled in San Francisco in April. Community College Report spoke with representatives from three participating colleges about the benefits of the program to both the older generation and to the schools.
Submitted by Lynn Russo Whylly on Wed, 11/14/2012 - 8:47am
In a move called "innovative" by one higher-education official, the University of Toledo not only announced a freeze in academic and living costs but also added deep discounts to sweeten students' deals.
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Submitted by Lynn Russo Whylly on Tue, 11/13/2012 - 12:54pm
Montana State University was recently awarded a grant of nearly $80,000 from the Montana Office of the Commissioner of Higher Education to institute a financial literacy program.
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