A commitment to reaching out and meaningfully connecting with its students has prompted Chicago-based DePaul University to implement a customer relationship management (CRM) tool traditionally used by businesses to generate more customers.
Things are changing rapidly in our society and economy and on campuses. The status quo has starting to become more of the status qua. What was once truth, fact, or really more belief and certainty are being replaced by new realities. And those realities have even started to be felt on college campuses where we all worked so hard not to let change in even though we felt perfectly at ease telling everyone what they needed to change.
Hardly a day goes by without a college announcing jobs, programs, or spending cuts. You would think with all the brainpower at our colleges and universities they would be able to come up with better solutions than lopping off people, sections and services to students. But they don’t seem to. Why not?
Student retention is one of the most important issues facing higher education today. With one-third of college students dropping out of school each year, it's a topic universities across the country have noticed, but few have found a workable solution to the problem. Admissions offices are already stretched to the breaking point, budgets are tight across the board, and developing and instituting a feasible student retention program can feel like an insurmountable challenge.