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Student Retention

In President Barack Obama’s 2012 State of the Union address, he made it clear that increasing college graduation rates would be a main priority of his administration. In the months that followed, “MOOC” became the buzzword of the year, bringing online learning to the forefront of the education conversation. But whether they’re massive and open or they enroll 12 students, online courses have traditionally given institutions trouble in the area of retention—an issue that could dampen the goal of leading the world with the highest share of college graduates by 2020.

The pressure institutions are facing from the growing student loan debt crisis is felt by all departments, from financial aid to admissions. Schools are struggling to justify tuition costs to prospective students, as well as to ensure recent alumni leave pleased with the institution, despite having student loan debt. In this web seminar, originally broadcast on November 13, 2012, representatives from American Student Assistance (ASA), St.

California State University, Fresno, takes pride in its reputation as one of the leading public universities in the state, but last year the business staff discovered that Fresno State was lagging in one noteworthy area: the percentage of students electing to receive financial aid refunds electronically.

In the heart of Boulder, Colorado, sits a college where the whole student is greater than the sum of his or her parts. It is a place called Naropa University, where contemplative education encourages students to transform themselves and the world.

At a school the size of Purdue University, just scheduling campus visits by prospective students could overwhelm an admissions department. Add accepted student receptions and recruiting events, and the pressure can seem worse than for a high school senior awaiting an acceptance letter. That’s precisely why Hobsons’ solutions, including its Education CRM Suite, made sense to Purdue, which has about 30,000 undergrads in its 11 colleges and schools in West Lafayette, Indiana.

It’s really no surprise that today’s technology-savvy generation is challenging elements of the traditional college recruitment process. The conventional approaches of marketing, recruitment and admissions are all being called into question, in part, due to two driving factors—external influences and the changing needs of today’s student. This article explores these factors and offers ideas on what can be done to reach, and connect, with more students.

At Carroll University, retention is at the top of the priority list—and it’s a full-time job for the Director of Student Success. During this web seminar, top leaders at Carroll University discussed how they made retention a day-to-day priority and created a campus-wide culture of student success. They discussed Jenzabar’s customized retention technology platform and how it helped identify the unique factors that influence retention. Carroll University is located in Waukesha, Wisconsin, and has an undergraduate enrollment of 2,850 and a graduate enrollment of 450. 

In the world of federal student loan repayment, graduates have the upper hand. So do young adults well-schooled in the ways of money management.

Tusculum College in Tennessee understands that, particularly since working with the experts at Inceptia—leaders in financial education, default aversion and financial aid management services. Inceptia’s mission is to increase the financial aptitude of students, improve graduation rates and provide financial education and financial aid management services. Inceptia’s goal: 100 percent repayment of federal student loans. 

There are more out lesbian, gay, bisexual, and transgender (LGBT) college students today than there have been at any other time in the history of higher education. In decades past, many young LGBT people experienced their coming out processes in college, yet today’s rising college freshmen have increasingly become more out and more vocal in high school and even in middle school.

Last August, when a 5.8-magnitude earthquake shook Virginia, people in offices up the East Coast were reading about the quake before they felt their desks not-so-mysteriously begin to wobble. How? Chalk it up to another feat of Twitter (by this time it had already helped topple unruly regimes in the Middle East). During the earthquake, users tweeted at a rate of 5,500 tweets per second, with 40,000 tweets hitting Twitter timelines and TweetDecks in just one minute.

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