Student Life Cycle Management

In any endeavor, it is prudent to begin with the end in mind. This strategy proved to be successful throughout my business career, which culminated in a position as a managing director at Merrill Lynch. When I turned my attention to business education, I decided to once again start at the end.

With the goal of attracting high numbers of international students, Arizona State University needed a solution to interest prospective students on multiple levels. With Campus Management’s Talisma CRM system, ASU was able to transform its admissions and marketing processes by streamlining and automating certain communications. In this web seminar, originally presented on January 17, 2013, an administrator from ASU described how the institution optimized recruiter productivity, as well as maximized student engagement through the utilization of multiple communications channels.

It used to be that when a student left high school and entered college, he or she could expect to graduate four years later. But the pressures of jobs (to support rising education costs) and the demands of family have increased time spent in school so much that a Time magazine article earlier this year focused on “The Myth of the Four-Year College Degree.”

Spring means warmer temperatures and longer days, offers of admission flying to mailboxes and inboxes across the land, and acceptances coming back. We peeked behind the admissions curtain and connected with four top administrators at a range of institutions—small and large, public and private, West Coast to East Coast, and in between—to learn more about what is changing in their world.

Despite recent conversations that have been stirring about the value and return on investment of American higher education, there is still a strong public opinion in favor of it, according to a new Gallup/Lumina Foundation poll. The issue, the poll found, lies in how people feel about attainment and the current model of higher ed.