Social Media

Ann McClure's picture

Bentley University Taps Overdrive Interactive to Manage Paid Search and SEO

Bentley University, a leading private co-educational business university in Waltham, Massachusetts, has named Overdrive Interactive in Allston, Massachusetts as agency of record for SEO and paid search.

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Ann McClure's picture

A YouTube Introduction to College, by Just Clicking Play

It’s a rite of passage every year — students from across the world power up their computers and begin to research the colleges of their dreams.

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Ann McClure's picture

Student In Twitter Threat Ordered To Avoid Kent St

A Kent State University student accused of posting a message on Twitter saying he planned to "shoot up" the northeastern Ohio campus was instructed Monday to stay away from the school and its president.

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Ann McClure's picture

Central Michigan University Utilizes Facebook Timeline To Celebrate 120th Anniversary

Central Michigan Normal School and Business Institute opened Sept. 13, 1892 with 31 students in a rented building in Mount Pleasant.

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Ann McClure's picture

Lore Unveils Its Next-Generation Social Network For Education

Lore, the fast-growing network for students and instructors, is introducing sweeping changes to its platform as the fall term approaches.

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Ann McClure's picture

Blackboard Launches 2-Way SMS Platform in United States

Blackboard Inc. today announced the U.S. release of Blackboard ConnectTxt, a 2-way mass notification platform. With Blackboard ConnectTxt, users can send text messages and emails to a broad audience, through a powerful inbound messaging engine, and receive replies via text as well.

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Lauren Williams's picture

Content Strategy: Indiana University Lets Students Tell the Story

Your institution’s students and alumni are the best advertisements. Creating content that turns their achievements into powerful stories will engage both prospective families and alumni. 

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Lauren Williams's picture

PR and College Admissions: It Takes a Village

A public relations blogger profiles Associate Director of the University of Maine Farmington's Office of Admission, Lisa Ellrich.

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