Social Media

Ann McClure's picture

Blackboard Launches 2-Way SMS Platform in United States

Blackboard Inc. today announced the U.S. release of Blackboard ConnectTxt, a 2-way mass notification platform. With Blackboard ConnectTxt, users can send text messages and emails to a broad audience, through a powerful inbound messaging engine, and receive replies via text as well.

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Lauren Williams's picture

Content Strategy: Indiana University Lets Students Tell the Story

Your institution’s students and alumni are the best advertisements. Creating content that turns their achievements into powerful stories will engage both prospective families and alumni. 

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Lauren Williams's picture

PR and College Admissions: It Takes a Village

A public relations blogger profiles Associate Director of the University of Maine Farmington's Office of Admission, Lisa Ellrich.

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Ann McClure's picture

New technology from QSR International makes analyzing social media and online data easy

QSR International today announced the release of NVivo 10, the first qualitative data analysis software that enables people to easily capture, work with and analyze social media and online data. Capitalizing on the rapid expansion of social media and the world’s rush to tools like Twitter, Facebook, LinkedIn and more; this latest version of NVivo caters to a modern landscape and gives people the power to easily analyze every kind of information.

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Ann McClure's picture

X2O Social Hub

Inspired by the success of its extremely popular Twitter(TM) Cube demo app, X2O Media will display its next-generation, social-media-based interactive application, the X2O Social Hub, at InfoComm 2012.

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The Rise of Analytics-Driven Decisions

Relying on web analytics in decision making

Have you heard about the analytics revolution in higher education? Ready or not, it’s coming to your institution—if it isn’t already there. Whether you work in an academic, business, IT, marketing, or web office, the data-driven movement is slowly but surely making its way in to the hearts and minds of top executives faced with serious strategic and financial challenges.

Think this is just wishful thinking from the higher education online analytics evangelist I’ve become over the past two years?
Educause begs to differ.

Pinning Promotions on Pinterest

Finding a place in higher ed for the new social media giant

Colleges and universities are rushing to use Pinterest, the fast-growing social media innovation, but many remain uncertain of where it fits in their promotional mix. A key factor appears to be how important they consider adult women to be in their marketing outreach.

Ann McClure's picture

Thousands Back U Of Texas's Powers On Social Media

Minutes after University of Texas System regents rejected a proposed tuition increase at the Austin flagship last week, UT President Bill Powers criticized the vote. And soon after that, he expressed his disappointment with the regents' action on his blog, Tower Talk.

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