Social Media

Shout Out Day Success

On February 29, St. Catherine University (Minn.) students, alumnae, faculty, staff, and friends made their presence and appreciation for their school known in a big way. That Wednesday, designated Shout Out St. Kate’s Day, was a chance for everyone to share what drew them to the school, what they think sets St. Kate’s apart, and more. The hashtag #ShoutOutStKates earned trending status on Twitter. Daily total impressions on the university’s Facebook page jumped from 19,000 the day before to 232,000 that day.

UC YouTube

There is more to YouTube than videos of talking dogs. Its vast collection of educational videos includes those from University of California Television (UCTV). In March, order was brought to the chaos by the creation of channels offering original programming funded by YouTube. Existing content creators ranging from TED to Madonna were invited to participate; UCTV has bragging rights as being the only university channel. “YouTube is moving into the content creation business by [investing] in a select few channels,” explains Lynn Burnstan, UCTV’s director.

Follow the (Facebook) Leader

In November, Ivy Tech Community College (Ind.) hit a 50,000 Facebook fan milestone. Two months later, the count neared 54,000. The page didn’t get to be what’s likely tops among community colleges on Facebook by accident. Jeff Fanter, vice president of communications and marketing for the system, which has 200,000-plus students enrolled annually, shares some success secrets:

5 Things Administrators Must Know About E-Commerce Now

Campus e-commerce sites actually have a marketing edge over retailers’ online stores, but only if departments and IT pay attention to the back end.

When it comes to e-commerce, anything retail can do, college campuses can do, too—and probably better, experts say. That explains in large part why the lone bookstore URLs many colleges and universities began with have blossomed into hundreds of online money opportunities ranging from student fees to concert and athletic tickets, from parking permits to alumni donations.

There's an App for That

Answers to common questions about getting started with institutional apps

Social networking, online banking, entertainment... There’s an app for that—and for everything else you can think of. When it comes to higher ed, there’s an app for that, too. From behind-the-scenes mobile CRM apps to in-your-face athletic program apps, campus administrators are developing ways to make students’, administrators’, and faculty members’ lives a bit easier (or just more fun).

The Policy Police

People can be very sensitive about their social media accounts, as witnessed any time Facebook makes changes to the news feed presentation. So it makes sense that the Sam Houston State University (Texas) campus reacted badly when administrators tried to implement a new social media policy requiring any school group with SHSU in its name to grant administrative access to the Marketing and Communications department. Cries of “free speech” quickly followed. Since then, reports in the campus newspaper indicate a social media committee was created and tasked with developing a new policy.

Now Try This: A Mobile (Admissions) App

A Prospective student attending an open house or career fair, who has just finished the LSAT, or even who has some time on a train commute can apply to Atlanta’s John Marshall Law School on the spot—via smartphone or tablet. Officials there say it’s the first law school in the country facilitating the application process through the use of portable devices.

Can Facebook Doom a College Application?

A case for engaging higher education-minded students via purpose networks

In our wired, social media-saturated world, many of us are connected to family and friends on Facebook and to business colleagues and other professionals via LinkedIn. These connections are undeniably meaningful and beneficial to each of us personally, and potentially, professionally.

But what about networks that may exist for gaining access to a deeper, more sophisticated level of expertise, information sharing, timely guidance, or shared interests? The implications could be huge for those of us in the education space.

Behind the News

The tornadoes that ripped across the South in April devastated everything in their paths. Some institutions had to close their doors before semester’s end.

Time to Reveal What You Know About Students?

A case for data disclosure

Ever wonder what Facebook does with the information it collects about you? Ever wonder what you could do with that same information? Economist Richard Thaler of The University of Chicago recently raised the notion that consumers could benefit if companies would turn the data they collect over to the public. His mantra is, “It’s my data--give it back!”

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