Social Media

Digital and Web in Higher Ed

Seven trends that will shape 2013

Can you believe it? I’ve been writing this column about digital marketing in higher education for seven years.

So much has happened since February 2006. Together we’ve witnessed the first blips of Web 2.0, the development—and demise—of many social networking platforms, and the rising tide of new media that later turned into the social media tsunami. Over the past seven years, we’ve also seen the end of the desktop browser compatibility war, the start of the battle for the mobile and responsive web, and growing interest for digital analytics in higher education.

Ann McClure's picture

Students Polish Images On Web

Colleges offer tools to present positive picture to prospective employers checking online

Read more

Abilene Christian University Mobilizes Learning with Smartphones

ACU commits to mobile, delivers advanced applications supported by an Alcatel-Lucent network infrastructure

Integrating mobile devices in learning is getting to be old hat in Abilene, Texas.

As early as 2008, Abilene Christian University (ACU) was the first university in the United States to provide each incoming student with an Apple iPhone or iPod Touch. Each of the nearly 4,800 students on the ACU campus located 180 miles west of Dallas can access course calendars, campus maps, receive homework alerts, security alerts, and answer in-class surveys and quizzes, among other ACUdeveloped web applications.

Broadening the reach of lecture capture with mobile devices

Instructors can hold traditionally live classes online with the help of McGraw-Hill Tegrity

Technology has enabled higher education to extend instruction outside of the traditional classroom. New lecture capture technology such as the McGraw-Hill Tegrity Mobile App allows professors and students to record information on-the-go. In this web seminar, originally broadcast on October 18, 2012, instructors from Laramie County (Wyo.) Community College demonstrated how they use the app to enhance their lab, online, and hybrid classes in the Geosciences department.

Ann McClure's picture

U of North Alabama 'Deeply Embarrassed' By Ousted Footballer's Racist Obama Tweet During School-Shooting Address

University of North Alabama President William Cale condemned the use of a racial slur tweeted by one of its football players, saying today the school was "deeply embarrassed" by the incident.

Read more

Ann McClure's picture

University Of Michigan's 1st Social Media Director Resigns After Resume Inaccuracy Revealed

University of Michigan's social media director resigned Monday after the school became aware she did not graduate from college.

Read more

Ann McClure's picture

Alabama A&M students develop 'Bulldog Buzz' app as guide to campus life

Bulldog Buzz includes such practical information as the bus schedule and routes around campus, schedules for Alabama A&M athletic teams as well as events around campus.

Read more

Ann McClure's picture

Careful What You Tweet

While social media is a great way to share news with family and friends, students don’t always realize the implications for their ability to secure jobs in the future.

Read more

Ann McClure's picture

U Of Miami’s Text Alert Gaffe Makes The Twitterverse Gasp

Get me rewrite: The University of Miami spent Thursday apologizing for a badly worded crime warning issued the night before.

Read more

Ann McClure's picture

CourseTalk Launches A Yelp For Open Online Courses And What This Means For Higher Education

One of the most popular topics in education technology these days is the subject of MOOCs, otherwise known as “Massive Open Online Courses.”

Read more

Pages