Social Media

Just because your institution maintains a Facebook page and a Twitter account does not mean that you’re utilizing social media channels to the maximum benefit of your college or university. While establishing a platform for the university as a brand, attracting prospective students and faculty, and reaching out to students on the channels of their choice are all great uses of social technologies, there’s far more—and broader reaching benefits—to social media than simply posting news and campus happenings.

The experience students have on campus is what will keep them coming back, both while enrolled and after. But even if they love their classes, that joy can be overshadowed by frustration dealing with student services offices. The new report “Making the Grade: Optimizing the Higher Education Student Experience” from Oracle checks in on how administrators and students think higher education institutions are doing. The good news: 60 percent of students surveyed say their school meets their customer service expectations.