Social Media

Social media for retention: Are colleges missing opportunities?

How paying attention to what students are posting online can be used to help them stay in school

When a student starts tweeting expletives about your institution for the whole world to potentially see, it’s probably time to find out the reason for the lash out and do some damage control.

Beverly Low, dean of first-year students at Colgate University in New York, reached out to one such student and ended up having three meetings with her. “They were meaningful conversations, too,” Low says, adding that the student was more likely to come and talk in person than vent on social media in the future.

5 rules to remember for purposeful social media

1. “It’s not just building the network. You need the support as well. It’s a campuswide effort.” —Eric Maguire, Ithaca College

2. “You can’t use sarcasm or be funny in a text. You have to think about who is reading it. Inside jokes don’t work publicly.” —Beverly Low, Colgate University

3. “Allow room for spontaneous posts to happen each week, since the essence of social media is fluidity.” —Molly Israel, Ithaca College

LinkedIn can recruit students, connect them with alumni

LinkedIn’s University Pages add powerful networking platform for current and future alumni

Higher ed has a new recruitment tool available with LinkedIn’s University Pages, which not only promote a school, but add a powerful networking platform for current and future alumni.

“A LinkedIn University Page includes all the things that touch a university in one space,” says John Hill, LinkedIn’s higher education evangelist. “It’s rich media, so it can have videos, imagery, blog posts, and so on.”

Young guns: A new breed of sports broadcasters

Student broadcasters developing their own social media identity

Andy Murray’s Wimbledon victory set the record for the most related tweets in the UK—placing his Centre Court championship in the ranks of President Obama’s election night speech, the Pope’s inauguration, and—go figure—the Spice Girls reunion at the Olympics.

Now, the Campus Insiders website is using this fascination with social media to lure readers to sports highlights and analysis. It has 37,000 likes on Facebook and 2,400 Twitter followers.

Colleges and universities must prioritize SEO

Why search engine optimization should be a priority for your university website

In higher education, we love, hate, and thrive on college rankings. The annual U.S. News and World Report top colleges list—as well as rankings by other news organizations—is anticipated with excitement and trepidation. When it comes to the numbers game of college admissions, it’s important to secure a spot near the top of these lists. Improving your institution’s rank means an automatic increase in general visibility. It also often results in a better chance to convert more college-bound high school students into serious prospects and highly motivated applicants.

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Wealthier college students share, connect more on Facebook, study says

Social media may have to reconsider its reputation as the great equalizer: according to a new study, college students from lower socioeconomic backgrounds are less likely than their wealthier peers to communicate and share on Facebook, behavior the study's author argues could in turn be detrimental to academic performance and social life.

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Colleges Barred from Requiring Access to Social Media Passwords

North Carolina legislators passed a bill last month that prevents colleges and universities from requiring students to provide their passwords to Twitter, Facebook and other social networks. The law was drafted in response to a student-athlete handbook rule forcing athletes to choose an administrator or coach to monitor their social media accounts throughout the academic year.

Admitted Students Want to Connect, Not Be Informed

When the entire city of Boston was on lockdown during the April 19 manhunt for the marathon bombing suspects, institutions such as Boston College and Boston University were posting on Facebook to let admitted students know the status’ of open houses scheduled to occur that weekend.

Ann McClure's picture

Universities Might Have To Limit Monitoring, Set Social Media Policies In Stone Under Proposal

In an age when voluntarily sharing one’s intimate information on Facebook, Twitter and other social media sites is common, a proposal to limit what content universities have access to seems out of step.

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Ann McClure's picture

A Facebook Page as an Extension of Lecture Hall Discussion

At UBTech, Jutta Guadagnoli, a faculty member at Touro University, will discuss utilizing Facebook as a community of practice to engender exchange of ideas and questions between students, peer teaching, and instructor involvement within our medical physiology class.

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