“A LinkedIn University Page includes all the things that touch a university in one space,” says John Hill, LinkedIn’s higher education evangelist. “It’s rich media, so it can have videos, imagery, blog posts, and so on.”
Andy Murray’s Wimbledon victory set the record for the most related tweets in the UK—placing his Centre Court championship in the ranks of President Obama’s election night speech, the Pope’s inauguration, and—go figure—the Spice Girls reunion at the Olympics.
Now, the Campus Insiders website is using this fascination with social media to lure readers to sports highlights and analysis. It has 37,000 likes on Facebook and 2,400 Twitter followers.
In higher education, we love, hate, and thrive on college rankings. The annual U.S. News and World Report top colleges list—as well as rankings by other news organizations—is anticipated with excitement and trepidation. When it comes to the numbers game of college admissions, it’s important to secure a spot near the top of these lists. Improving your institution’s rank means an automatic increase in general visibility. It also often results in a better chance to convert more college-bound high school students into serious prospects and highly motivated applicants.
Submitted by Matt Zalaznick on Wed, 06/26/2013 - 3:28pm
Social media may have to reconsider its reputation as the great equalizer: according to a new study, college students from lower socioeconomic backgrounds are less likely than their wealthier peers to communicate and share on Facebook, behavior the study's author argues could in turn be detrimental to academic performance and social life.
North Carolina legislators passed a bill last month that prevents colleges and universities from requiring students to provide their passwords to Twitter, Facebook and other social networks. The law was drafted in response to a student-athlete handbook rule forcing athletes to choose an administrator or coach to monitor their social media accounts throughout the academic year.
When the entire city of Boston was on lockdown during the April 19 manhunt for the marathon bombing suspects, institutions such as Boston College and Boston University were posting on Facebook to let admitted students know the status’ of open houses scheduled to occur that weekend.
Submitted by Ann McClure on Tue, 02/12/2013 - 6:07pm
In an age when voluntarily sharing one’s intimate information on Facebook, Twitter and other social media sites is common, a proposal to limit what content universities have access to seems out of step.
Submitted by Ann McClure on Sun, 02/10/2013 - 7:33pm
At UBTech, Jutta Guadagnoli, a faculty member at Touro University, will discuss utilizing Facebook as a community of practice to engender exchange of ideas and questions between students, peer teaching, and instructor involvement within our medical physiology class.