Social Media

Ann McClure's picture

CampusTours Announces HTML5 AnyMap

CampusTours Inc. announced today that the company’s popular CampusTours AnyMap content managed interactive map system will now also be available as an HTML5 application.

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Ann McClure's picture

Campus Apartments First to Offer Residents Ability to Pay Rent Through Facebook

Campus Apartments, one of the nation’s largest privately held providers of student housing, announced the addition of Facebook Connect to SmartClick, the company’s online account portal for students and parents. Adding Facebook Connect provides one-click access to make payments, view tenant ledger and submit service requests for students and additional users the student designates. A one-time, less than a minute, set-up between Facebook and SmartClick accounts enables one-click access.

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Follow the (Facebook) Leader

In November, Ivy Tech Community College (Ind.) hit a 50,000 Facebook fan milestone. Two months later, the count neared 54,000. The page didn’t get to be what’s likely tops among community colleges on Facebook by accident. Jeff Fanter, vice president of communications and marketing for the system, which has 200,000-plus students enrolled annually, shares some success secrets:

5 Things Administrators Must Know About E-Commerce Now

Campus e-commerce sites actually have a marketing edge over retailers’ online stores, but only if departments and IT pay attention to the back end.

When it comes to e-commerce, anything retail can do, college campuses can do, too—and probably better, experts say. That explains in large part why the lone bookstore URLs many colleges and universities began with have blossomed into hundreds of online money opportunities ranging from student fees to concert and athletic tickets, from parking permits to alumni donations.

Tim Goral's picture

Social Media Tools Drive Tufts’ Communication Strategies

Tufts University's Manager of Web Content and Strategy writes, "Through social media we make real connections … and find out what people are thinking and saying. It helps us understand our community in new ways that more traditional media doesn't offer."

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There's an App for That

Answers to common questions about getting started with institutional apps

Social networking, online banking, entertainment... There’s an app for that—and for everything else you can think of. When it comes to higher ed, there’s an app for that, too. From behind-the-scenes mobile CRM apps to in-your-face athletic program apps, campus administrators are developing ways to make students’, administrators’, and faculty members’ lives a bit easier (or just more fun).

The Policy Police

People can be very sensitive about their social media accounts, as witnessed any time Facebook makes changes to the news feed presentation. So it makes sense that the Sam Houston State University (Texas) campus reacted badly when administrators tried to implement a new social media policy requiring any school group with SHSU in its name to grant administrative access to the Marketing and Communications department. Cries of “free speech” quickly followed. Since then, reports in the campus newspaper indicate a social media committee was created and tasked with developing a new policy.

Ann McClure's picture

Social Media Fountain Of Tech Shooting Info, True And False

Moments after Virginia Tech emergency dispatchers sent out the alert that shots had been fired on Thursday afternoon, students and onlookers started sharing messages on the Internet:

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Now Try This: A Mobile (Admissions) App

A Prospective student attending an open house or career fair, who has just finished the LSAT, or even who has some time on a train commute can apply to Atlanta’s John Marshall Law School on the spot—via smartphone or tablet. Officials there say it’s the first law school in the country facilitating the application process through the use of portable devices.

Ann McClure's picture

5 Ways Higher Education is Leveraging Mobile Tech

Mobile technology is on the minds of higher education professionals more than ever before

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