Submitted by Ann McClure on Sun, 04/01/2012 - 9:51pm
Vantage Media, the fastest growing vertical performance marketing company, today announced the launch of Vantage Media SchoolSelect™ marketplace for post secondary schools. This powerful advertising platform allows school clients to target a new segment of prospective students who meet client-defined parameters, thereby enabling them to derive higher value, conversions and ROI.
What difference can a year make? When it comes to the mobile web in higher education, it seems that it’s all it took to switch gears and respond to the needs of an increasing mobile user population on campuses—and elsewhere.
On February 29, St. Catherine University (Minn.) students, alumnae, faculty, staff, and friends made their presence and appreciation for their school known in a big way. That Wednesday, designated Shout Out St. Kate’s Day, was a chance for everyone to share what drew them to the school, what they think sets St. Kate’s apart, and more. The hashtag #ShoutOutStKates earned trending status on Twitter. Daily total impressions on the university’s Facebook page jumped from 19,000 the day before to 232,000 that day.
There is more to YouTube than videos of talking dogs. Its vast collection of educational videos includes those from University of California Television (UCTV). In March, order was brought to the chaos by the creation of channels offering original programming funded by YouTube. Existing content creators ranging from TED to Madonna were invited to participate; UCTV has bragging rights as being the only university channel. “YouTube is moving into the content creation business by [investing] in a select few channels,” explains Lynn Burnstan, UCTV’s director.