Social Media

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Vantage Media Introduces SchoolSelect™ A Pay-Per-Click Marketplace for Post-Secondary Schools

Vantage Media, the fastest growing vertical performance marketing company, today announced the launch of Vantage Media SchoolSelect™ marketplace for post secondary schools. This powerful advertising platform allows school clients to target a new segment of prospective students who meet client-defined parameters, thereby enabling them to derive higher value, conversions and ROI.

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The 2012 State of Web and Social Media Analytics in Higher Ed

How do higher ed institutions use social media and web analytics in 2012? Help us all find out by taking a survey on the State of Online Analytics in Higher.

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Universities Track Athletes Online, Raising Legal Concerns

The business plan of Varsity Monitor is simple. Major universities like North Carolina, Nebraska and Oklahoma pay $7,000 to $10,000 a year and Varsity Monitor keeps an online eye on their athletes.

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The 2012 State of the Mobile Web in Higher Ed

Mobile solutions now at the majority of institutions

What difference can a year make? When it comes to the mobile web in higher education, it seems that it’s all it took to switch gears and respond to the needs of an increasing mobile user population on campuses—and elsewhere.

Shout Out Day Success

On February 29, St. Catherine University (Minn.) students, alumnae, faculty, staff, and friends made their presence and appreciation for their school known in a big way. That Wednesday, designated Shout Out St. Kate’s Day, was a chance for everyone to share what drew them to the school, what they think sets St. Kate’s apart, and more. The hashtag #ShoutOutStKates earned trending status on Twitter. Daily total impressions on the university’s Facebook page jumped from 19,000 the day before to 232,000 that day.

UC YouTube

There is more to YouTube than videos of talking dogs. Its vast collection of educational videos includes those from University of California Television (UCTV). In March, order was brought to the chaos by the creation of channels offering original programming funded by YouTube. Existing content creators ranging from TED to Madonna were invited to participate; UCTV has bragging rights as being the only university channel. “YouTube is moving into the content creation business by [investing] in a select few channels,” explains Lynn Burnstan, UCTV’s director.

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CampusTours Announces HTML5 AnyMap

CampusTours Inc. announced today that the company’s popular CampusTours AnyMap content managed interactive map system will now also be available as an HTML5 application.

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Campus Apartments First to Offer Residents Ability to Pay Rent Through Facebook

Campus Apartments, one of the nation’s largest privately held providers of student housing, announced the addition of Facebook Connect to SmartClick, the company’s online account portal for students and parents. Adding Facebook Connect provides one-click access to make payments, view tenant ledger and submit service requests for students and additional users the student designates. A one-time, less than a minute, set-up between Facebook and SmartClick accounts enables one-click access.

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Follow the (Facebook) Leader

In November, Ivy Tech Community College (Ind.) hit a 50,000 Facebook fan milestone. Two months later, the count neared 54,000. The page didn’t get to be what’s likely tops among community colleges on Facebook by accident. Jeff Fanter, vice president of communications and marketing for the system, which has 200,000-plus students enrolled annually, shares some success secrets:

5 Things Administrators Must Know About E-Commerce Now

Campus e-commerce sites actually have a marketing edge over retailers’ online stores, but only if departments and IT pay attention to the back end.

When it comes to e-commerce, anything retail can do, college campuses can do, too—and probably better, experts say. That explains in large part why the lone bookstore URLs many colleges and universities began with have blossomed into hundreds of online money opportunities ranging from student fees to concert and athletic tickets, from parking permits to alumni donations.