What difference can a year make? When it comes to the mobile web in higher education, it seems that it’s all it took to switch gears and respond to the needs of an increasing mobile user population on campuses—and elsewhere.
On February 29, St. Catherine University (Minn.) students, alumnae, faculty, staff, and friends made their presence and appreciation for their school known in a big way. That Wednesday, designated Shout Out St. Kate’s Day, was a chance for everyone to share what drew them to the school, what they think sets St. Kate’s apart, and more. The hashtag #ShoutOutStKates earned trending status on Twitter. Daily total impressions on the university’s Facebook page jumped from 19,000 the day before to 232,000 that day.
There is more to YouTube than videos of talking dogs. Its vast collection of educational videos includes those from University of California Television (UCTV). In March, order was brought to the chaos by the creation of channels offering original programming funded by YouTube. Existing content creators ranging from TED to Madonna were invited to participate; UCTV has bragging rights as being the only university channel. “YouTube is moving into the content creation business by [investing] in a select few channels,” explains Lynn Burnstan, UCTV’s director.
Submitted by Ann McClure on Wed, 02/01/2012 - 6:41pm
Campus Apartments, one of the nation’s largest privately held providers of student housing, announced the addition of Facebook Connect to SmartClick, the company’s online account portal for students and parents. Adding Facebook Connect provides one-click access to make payments, view tenant ledger and submit service requests for students and additional users the student designates. A one-time, less than a minute, set-up between Facebook and SmartClick accounts enables one-click access.
In November, Ivy Tech Community College (Ind.) hit a 50,000 Facebook fan milestone. Two months later, the count neared 54,000. The page didn’t get to be what’s likely tops among community colleges on Facebook by accident. Jeff Fanter, vice president of communications and marketing for the system, which has 200,000-plus students enrolled annually, shares some success secrets:
When it comes to e-commerce, anything retail can do, college campuses can do, too—and probably better, experts say. That explains in large part why the lone bookstore URLs many colleges and universities began with have blossomed into hundreds of online money opportunities ranging from student fees to concert and athletic tickets, from parking permits to alumni donations.
Submitted by Tim Goral on Mon, 01/23/2012 - 11:04am
Tufts University's Manager of Web Content and Strategy writes, "Through social media we make real connections … and find out what people are thinking and saying. It helps us understand our community in new ways that more traditional media doesn't offer."