Social Media

Hashtag Highlight: #seeblue

University of Kentucky hashtag celebrates athletic and academic achievements

An official University of Kentucky hashtag, #seeblue grew out of a student recruitment campaign tagline launched in 2006.

On-campus participation in today’s digital world

How Stetson University uses social media to boost enrollment

Walk into any high school auditorium, mall or fast food restaurant and see Millennials obsessed with their smartphones, tablets and laptops. But are they really that consumed? In a survey conducted by Intel Labs, 61 percent of young adults believe their relationship with technology is dehumanizing. That statistic is clear to many enrollment managers struggling to increase, or even maintain, enrollment.

Digital trends to shape 2014

How online trends will impact the work of digital professionals this year

What will 2014 bring to the digital field in higher ed? That’s the million dollar question at the start of this new year. Unfortunately, charting a precise course for success over the next 12 months isn’t possible.

When everything changes so quickly, we can only try to identify what looks like the best route to our destination. To help you with the exercise, let’s see what developments are leading the way.

Turning to the crowd for project funding

Colleges and universities creating their own crowdfunding platforms

With funding cuts threatening research and other projects, some institutions hoping to promote innovation are following the trend of raising money through social networking.

Do college presidents have to be active on Twitter?

Active use of Twitter and Facebook may become a job requirement, a new study says

College presidents, don’t worry—yet—if you only have three Twitter followers.

You don’t need to be a social media superstar right now. In the near future, however, active use of Twitter and Facebook may be a full-blown requirement, according to a study of tweeting in higher ed administration by Dan Zaiontz, a grad student at McMaster University in Ontario, Canada.

Creating an Effective Mobile App for Higher Ed

A well-designed, content-driven app is key for universities to share information and engage with students and alumni

Mobile applications are on the rise as the method for communicating with a university’s expansive audience. Though apps have the potential to deliver content in a new, dynamic way, many higher ed leaders are unsure how to best deploy an effective mobile app strategy. This web seminar, originally broadcast on May 7, 2013, addressed how the University of Mississippi (Ole Miss) was able to successfully release an effective app for its campus community.

Preparing Your Campus for the Future of Academic Video

Academic video will soon become an integral part of the higher ed learning experience

“Generation C” is demanding video in all aspects of their lives, including in their learning experiences. Universities ought to harness the power of academic video not only to meet these expectations, but to realize the power of lecture capture, personalized education, and flipped classrooms. In this web seminar hosted by Sonic Foundry vice president Sean Brown and originally presented on August 20, 2013, JD Solomon of University Business presented some findings from a new white paper about how academic video is at a tipping point and what its future looks like.

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Official Syracuse Twitter account likely commits second NCAA violation in two years

The university's official Twitter account (@SyracuseU), which is partially run by students, likely blundered for the third time in less than two years on Tuesday, re-Tweeting a Daily Orange story about recruits K.J. Williams and A.J. Long and committing a potential NCAA violation in the process.

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Social media for retention: Are colleges missing opportunities?

How paying attention to what students are posting online can be used to help them stay in school

When a student starts tweeting expletives about your institution for the whole world to potentially see, it’s probably time to find out the reason for the lash out and do some damage control.

Beverly Low, dean of first-year students at Colgate University in New York, reached out to one such student and ended up having three meetings with her. “They were meaningful conversations, too,” Low says, adding that the student was more likely to come and talk in person than vent on social media in the future.

5 rules to remember for purposeful social media

1. “It’s not just building the network. You need the support as well. It’s a campuswide effort.” —Eric Maguire, Ithaca College

2. “You can’t use sarcasm or be funny in a text. You have to think about who is reading it. Inside jokes don’t work publicly.” —Beverly Low, Colgate University

3. “Allow room for spontaneous posts to happen each week, since the essence of social media is fluidity.” —Molly Israel, Ithaca College

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