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Rich Media

As new technologies are developed, many tried-and-true staples of academia have fallen. So it is with the carousel slide projector.

Long a staple of art history classes, slide projectors are becoming obsolete, and while many professors and instructors have plenty of media, they don't have a way to replace the projector itself.

For the University of Denver's multimedia department this presented an opportunity not only to solve an immediate problem but to create something that would go beyond the traditional uses of media objects.

It's 2010. Do you know where your mobile web visitors are? If your college or university hasn't managed yet to provide an online presence for this growing section of its target audience, it should probably have been named a New Year's resolution. The days where desktop computers—or even their little brothers the laptops and netbooks—were the only important devices in web town are over. The year of the mobile web has finally dawned upon us, and there is no turning back.

Just as increased competition exists in the global business environment, so too is it present in the university marketplace. Universities compete for donations, grants, and endowments as well as the best students, professors, and staff. As such, the more positive press coverage an institution gets, the greater the likelihood it will be successful in achieving its overall growth goals.

Why? Because positive press comes from the decision a university makes to address these key areas:


ONLY A FEW YEARS AGO, all of the higher education media were published weekly, monthly, or quarterly. Many, such as University Business, Change, Education Week, and various newsletters and magazines published by higher education associations and consulting firms, still are available on a periodic basis in printed form.