Our institutions of higher learning are populated by experts in a wide range of fields—smart people with strong problem-solving abilities. This past year, as a first-time college president, it occurred to me that I should make a concerted effort to harness this brainpower for the good of my institution and its students. I envisioned a program that would motivate faculty and staff at Marymount University (Va.) to engage in creative, collaborative thinking to develop cost-saving, revenue-generating, and process-improving initiatives.


