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A leading environmentalist who happens to be our former vice president, Al Gore, said, "Holding a 'feel-good' investment may appeal to the heart, but it's of no real use if it doesn't produce a healthy financial return." The investment behavior of university and college endowments appears to confirm Gore's comments. Over the past five years, market-rate, mission-based investments made by all nonprofit organizations, including educational institutions' endowments, trusts and foundations, have grown three times faster than the below-market segment.