Imagine being a student in a class listening to your professor as she writes on a whiteboard at the front of the room. She asks a question and you faintly hear a voice, but you can’t see who it came from or understand what was said—because you’re sitting at your desk participating in class through your webcam.
The success of online education giant University of Phoenix has inspired a host of web-based higher learning and career training institutions. And while this increase is indicative of a growing demand for remote learning options, it also makes delivering the right student to the right school more challenging. Generating leads for the sake of generating leads is an inefficient customer acquisition strategy.
The word “class” really doesn’t do justice to what medical students attend in the newly renovated lecture theatre at Memorial University of Newfoundland, Canada.
“It’s a production, which is so much better,” said Ed Hipditch, manager of classroom technologies with Memorial University’s Distance Education, Learning and Teaching Support (DELTS) department. “Students walk in and say ‘Wow!’ The wow factor is important when educating someone. It’s not just someone scribbling on a chalkboard.”
Students love lecture capture. Also enamored are administrators and faculty with active systems. Surveys and data collected from various institutions have shown it improves engagement and student outcomes. Just one example: Of first year medical students involved in the Mediasite pilot program at Penn State Hershey Medical Center, 88 percent agreed the system helped them achieve their educational goals.
When H1N1 made its way to the mountains of northwestern Vermont two years ago, the technology experts at Saint Michael's College were concerned students or teachers might not make it to class. The virus didn't reach epidemic proportions at the small Catholic college, but it energized the team already considering ways to bring lessons beyond the classroom.