Data

Putting web analytics data to use in higher education

No matter how much data you collect, it’s useful only if you’re asking the right questions

Digital analytics are part of hundreds of conversations, projects, meetings and reports on many campuses. Yet, with so much data now available, it is more challenging to choose what to present to decision-makers.

Universal Analytics: A game changer for higher ed?

Learn what every higher ed digital analytics professional will soon be talking about.

Learn what every higher ed digital analytics professional will soon be talking about.

Lynn Russo Whylly's picture

Data mining the MOOCs

The exploding popularity of MOOCs is beginning to open up a mother lode of data about prospective students that colleges and universities can use for marketing and recruitment purposes. MOOCs are still in their infancy stages, and the concept of leveraging their reach as a data-rich marketing vehicle for the institution is even newer. But it’s beginning to gain a foothold.

Lynn Russo Whylly's picture

National Student Aid Profile: Overview of 2013 Federal Programs

The number of students applying for federal financial assistance jumped 62 percent over five years, while the total amount of federal financial aid awarded to students under Title IV of the Higher Education Act also increased dramatically. Information about these vital programs can be found in NASFAA's recently updated National Student Aid Profile.

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Matt Zalaznick's picture

Higher ed associations take new approach to tracking student success

As more states are allocating funds to colleges and universities based on performance-based metrics, six higher education associations are sponsoring a new tracking system to measure student progress.

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Matt Zalaznick's picture

Big data goes to college: ed tech startup Civitas Learning scores $8.75M

Colleges and universities are sitting on mounds of data that could lead to all kinds of valuable insights – like which students are most at risk for failing or what course loads tend to lead to attrition.

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