Social media gurus and CRM providers share a vision for a future where CRM and social media go hand in hand. But the idea is in its early stages.
“The CRM system assumes that everything is data, whereas most of what you’re talking about is people and conversations with people,” shares Michael Staton, founder of Inigral, creator of the Schools App. The goal? “A CRM where the entire premise is that you’re interacting, you’re not just logging data about accounts and tracking potential revenue,” he says.