CRM

Lauren Williams's picture

Nonprofit Colleges and Universities Develop For-Profit Marketing Tactics

As universities and community colleges face stiffer competition from each other, as well as new channels like online learning, higher education institutions are embracing digital tools and technologies to target students with more personalized campaigns. Many of these tactics have traditionally been used by for-profit schools.

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Lauren Williams's picture

Werts Appointed West Coast Assistant Director of Admissions

Elon University has announced Brittany Werts as its regional assistant director of admissions

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Lauren Williams's picture

Enrollment Patterns Traced for JSU; Minority Students Make Gains

More men and minority students are enrolling in college across the region and nation, and Jacksonville State University is right in line with these trends. According to studies released last month by the Southern Regional Education Board, growth in college enrollment by men from 2005 to 2010 outpaced that of women for the first time in decades in the Southern region. Minority students saw gains nationwide during the same time, outpacing enrollment by white students in every region of the country.

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Lauren Williams's picture

Lynch Named New VP of Enrollment Management

Michelle Lynch is the Georgetown College.

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Lauren Williams's picture

Content Strategy: Indiana University Lets Students Tell the Story

Your institution’s students and alumni are the best advertisements. Creating content that turns their achievements into powerful stories will engage both prospective families and alumni. 

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Lauren Williams's picture

PR and College Admissions: It Takes a Village

A public relations blogger profiles Associate Director of the University of Maine Farmington's Office of Admission, Lisa Ellrich.

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Lauren Williams's picture

State's Community Colleges Rethink Enrollment Priorities

California Community College students who rack up more than 100 units or remain on probation for two semesters in a row will fall to the back of the line when enrolling for classes under a proposed policy up for discussion today by the Board of Governors. Meanwhile, new students who have taken assessments, completed an orientation and developed a plan for their education – such as transferring to a four-year university or earning a degree or certificate – would jump a step ahead in line. So would continuing students in good standing.

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Lauren Williams's picture

Southern Has New Strategy to Bring in Students

Southern University will compete for a share of Baton Rouge's community college market this fall as part of a strategy to boost sagging enrollment. The student numbers have dipped during the past several years with the introduction of tougher state admissions standards.

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Ann McClure's picture

TargetX Expands Its CRM Solution 'Across the Campus' with the Introduction of Enterprise CRM for Higher Education

TargetX, one of the top student-recruiting companies serving higher education, is expanding into the advancement and student-retention areas with two new cloud-based CRM tools.

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Lauren Williams's picture

Enrollment Growth at Washburn Seizes the Day

Fall is approaching and while most students are enjoying their summer off, new prospective students are exploring Washburn University in hopes of finding their perfect fit for their new life and college experience. Like many other colleges, enrollment for Washburn University begin for recurring students in November for students looking to begin classes in the spring and again in April for fall and summer classes. Then, for new students, Washburn likes to get them involved with new student orientations in the summer, but it is not required for them to do so.

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