Colleges customizing campus admissions tours for students

Tailoring admissions tours with CRM technology for recruitment success

Imagine arriving on campus as a prospective student, being greeted by name by the security guard at the gate, pulling into a parking spot with your name on it, and then seeing your name featured prominently on signage in the admissions office. There you meet up with a student tour guide from your hometown who is studying just what you think you’ll study.

That scenario is a reality at Lynn University (Fla.), which gives new meaning to the “where everybody knows your name” sort of welcome.

CRM and Admissions - Cultivating Relationships

At UBTech, Nathan Goss, Director of Evening & Weekend and Transfer Admissions at Brenau University, discusses how use of their CRM system allows them to cultivate relationships with emerging students and non-traditional, adult learners via phone, email and hardcopy.

Pepperdine University Selects Recruitment CRM from Higher Education Company TargetX

CONSHOHOCKEN, Pa., --/PRNewswire/ -- Pepperdine Universityhas a well-deserved reputation for personal attention to its students that leads to successful graduates and loyal alumni. As a result, the California-based Christian university is always evaluating its practices in an effort to personalize the undergraduate recruitment process.

Reaching for Utilization Success

While a CRM system might revolutionize people’s ability to do their jobs, getting everyone on board isn’t always easy. Technology isn’t necessarily the challenge with a new initiative, says Alan Walsh, functional chief, lifetime engagement at Indiana University, Bloomington. “The true challenge, as is often the case, is with the culture. But culture eats strategy for breakfast.”

CRM Grows Up

Reaching beyond admissions to cover the entire lifecycle

In its infancy, constituent relationship management technology was confined to the admissions and development offices. Campus administrators realized the system was a great way to communicate with prospective students and potential donors, but didn’t realize it would play well with other departments on campus. With a little more maturity, CRM made its way to the alumni relations office, a natural progression from development office technology.

Hilbert College using tech to uncover interesting linkages

PowerCampus Reporting and Analytics Tools from Ellucian Help Measure Institutional Performance

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U.S. Colleges See Opportunity as Brazil Sends Students Abroad

U.S. colleges, holding onto a shrinking lead as the world's biggest educator of international students, are eyeing a promising new market in Brazil, an emerging economy with big hopes for the future but a shortage of skilled labor.

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Three-Peat: New Students, Returnees Help Boost Indiana State Enrollment to Near 20-Year High

With three straight years of historic growth among new students, and more returning students continuing their education, enrollment at Indiana State University stands at its highest level in nearly 20 years.

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Trio Launches Startup to Ease College App Process

YourAppAdviser takes students who use The Common Application, a free online undergraduate application used by more than 400 colleges and universities, through the process by providing insight on what admissions officers were thinking when they drafted the questions and required information found on applications. 

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ASU Battling Low Graduation, Retention Rates

As officials work to consolidate Augusta State and Georgia Health Sciences universities, they are attempting to address twin ills at ASU: a dismal graduation rate and falling enrollment. They acknowledge that eradicating those problems could be a lengthy process.

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