Tufts University's Manager of Web Content and Strategy writes, "Through social media we make real connections … and find out what people are thinking and saying. It helps us understand our community in new ways that more traditional media doesn't offer."
How many 140-character messages were tweeted today? How many posts have been published in the past 24 hours? How many photos have been posted, and liked, on Facebook since yesterday? Hundreds of thousands, if not millions.
Avila University had a communications problem. Or rather, a communications coordination problem.
A flawed process prevented admissions representatives, coaches, department chairs and others from knowing what each had told prospective students. The confusion hindered administrators at the private Catholic school that prides itself on getting to know every single one of its 1,800 students.
The student center is the heart of any campus. It's so important that students at Clarkson University, a small private college in Potsdam, NY, voted an increase in their own fees to help pay to build one.
Clarkson, a nationally ranked research university, has 3,000 students in more than 50 degree programs. But despite its national reputation and dynamic student community, Clarkson did not have a student center.