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Campus Communication

At a school the size of Purdue University, just scheduling campus visits by prospective students could overwhelm an admissions department. Add accepted student receptions and recruiting events, and the pressure can seem worse than for a high school senior awaiting an acceptance letter. That’s precisely why Hobsons’ solutions, including its Education CRM Suite, made sense to Purdue, which has about 30,000 undergrads in its 11 colleges and schools in West Lafayette, Indiana.

10 college and university CIOs from a diverse group of institutions around the country joined University Business on July 17 for an online roundtable discussion about bring-your-own-device (BYOD) environments, data security in the mobile age, the biggest challenges they face, and what it takes to create the mobile campus. 

The recent buzz about cheating at Harvard—and the media storm that followed—may seem like bad PR, but it can actually serve as an example of just how to act when a crisis strikes.

Can you remember the times when PDF files were placed (dumped?) on your website to make their content available online? As you know, those days are gone. PDF-powered websites just don’t cut it anymore—if they ever did. While the file format battle has been won on the web, the content format war is raging in higher education and elsewhere.

Are there any people at your institution who still see writing for the web or social media as a copy-and-paste job from your brochures, viewbooks, or other catalogs? Hopefully not.

When it comes to notifying your students, faculty, and staff about important campus issues and events, you can’t rely on just texting or email. Effective notification platforms also use voice recordings, Facebook and Twitter posts, RSS feeds, and digital signage. But how do you implement a single, centralized notification system that offers connectivity and control of all these communication channels?

How many 140-character messages were tweeted today? How many posts have been published in the past 24 hours? How many photos have been posted, and liked, on Facebook since yesterday? Hundreds of thousands, if not millions.

Avila University had a communications problem. Or rather, a communications coordination problem.

A flawed process prevented admissions representatives, coaches, department chairs and others from knowing what each had told prospective students. The confusion hindered administrators at the private Catholic school that prides itself on getting to know every single one of its 1,800 students.

The student center is the heart of any campus. It's so important that students at Clarkson University, a small private college in Potsdam, NY, voted an increase in their own fees to help pay to build one.

Clarkson, a nationally ranked research university, has 3,000 students in more than 50 degree programs. But despite its national reputation and dynamic student community, Clarkson did not have a student center.

Programs that allow campus offices to become officially certified green in operations can pack a one-two staff engagement punch. In Bowen Close's experience overseeing sustainability as assistant director of facilities and campus services at Pomona College (Calif.), initially people already interested in improving their environmental impacts get engaged in the structure and assistance that such a program offers. As they work to get their colleagues involved in the effort, their enthusiasm is contagious.

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