Just a few short years ago, Brad J. Ward was finishing up his BA at the University of Illinois-Springfield and working in Residential Life. He was playing around with the web, and as an internal communications tool, started a website that featured photos, videos, events, and ongoings of the dorm wing he supervised. When admissions marketing saw it, they tested it as a tool to give prospective students an authentic lens into campus life. Prospects ate it up, and Ward landed himself a job in admissions marketing at UIS.