Branding

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U Of North Dakota Student President Asks N.D. Citizens To Let Nickname Fight End

In an open letter addressed Tuesday to “the citizens of the state of North Dakota,” UND’s student body president urged that people allow the university and its students to put the Fighting Sioux nickname controversy behind them.

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U of Colorado: Ralphie's Image Reserved For Competition, Not Letterhead

Tightening reins on mascot's image is result of branding campaign

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Claremont McKenna College Removed From Magazine Ranking

Amid scandal over inflated reporting of incoming classes' SAT scores, Kiplinger financial publication has dropped the campus from its list of best values in liberal arts colleges.

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After the Scandal

Rebuilding an Institution's Brand

Once a school like Penn State or Syracuse has gone through the ethical and public relations disaster of a child sexual abuse scandal ... what comes next? How do you fix what’s broken? Can you even think about rebuilding the brand?

Yes ... but it’s tough. It takes character, both for the organization and on a personal level.

Emerging from this kind of crisis means going through three different stages: denial, damage control, and decision. Lots of people, and lots of institutions, never make it through to that third stage.

There's an App for That

Answers to common questions about getting started with institutional apps

Social networking, online banking, entertainment... There’s an app for that—and for everything else you can think of. When it comes to higher ed, there’s an app for that, too. From behind-the-scenes mobile CRM apps to in-your-face athletic program apps, campus administrators are developing ways to make students’, administrators’, and faculty members’ lives a bit easier (or just more fun).

A Home[page] for All

5 tips to ease website redesigns

An institutional website is not only often the first contact a prospective student has with a college or university but also a constant landing point for current students, faculty, and staff. “We looked at trends and research and realized that the website is very important to recruiting,” says Beverly Golden, director of marketing and communications at The University of Texas at Tyler. “It might be the first thing people see about your institution.”

Beyond Facebook

What's next for social media in higher ed

Last November, Facebook wunderkind Mark Zuckerberg paid a visit to Harvard for the first time since dropping out of sight in 2004. In his address to students, the social media guru proclaimed that Facebook “is just getting started.” Remarkably, social networking has, in the past five years, forever changed the higher learning landscape. It will profoundly shape the higher ed marketplace in the next decade. Today, it’s estimated that more than 800 million people around the world depend on Facebook.

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100 Years Of UCLA On Your Coffee Table (Book Review)

Of the many photographs in a new history of UCLA, one is especially arresting. The photo, from April 1929, shows the school’s first four buildings on its soon-to-open Westwood campus with little else around for miles but rolling hills and a few houses.

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Rose Bowl Gives U of Wisconsin Positive National Exposure In Branding, Licensing

Football may be the primary focus of the Rose Bowl, but UW-Madison officials admit they have ulterior motives when they leave Friday for Southern California.

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