What difference can a year make? When it comes to the mobile web in higher education, it seems that it’s all it took to switch gears and respond to the needs of an increasing mobile user population on campuses—and elsewhere.
On February 29, St. Catherine University (Minn.) students, alumnae, faculty, staff, and friends made their presence and appreciation for their school known in a big way. That Wednesday, designated Shout Out St. Kate’s Day, was a chance for everyone to share what drew them to the school, what they think sets St. Kate’s apart, and more. The hashtag #ShoutOutStKates earned trending status on Twitter. Daily total impressions on the university’s Facebook page jumped from 19,000 the day before to 232,000 that day.
There is more to YouTube than videos of talking dogs. Its vast collection of educational videos includes those from University of California Television (UCTV). In March, order was brought to the chaos by the creation of channels offering original programming funded by YouTube. Existing content creators ranging from TED to Madonna were invited to participate; UCTV has bragging rights as being the only university channel. “YouTube is moving into the content creation business by [investing] in a select few channels,” explains Lynn Burnstan, UCTV’s director.
Submitted by Ann McClure on Mon, 03/26/2012 - 8:02pm
Northland Community and Technical College’s marketing and communications department received the Gold Paragon Award at the National Council for Marketing and Public Relations conference earlier this month in San Francisco.
The Millennial generation: they wear flip-flops on their feet, place headphones connected to iPods in their ears, maintain social media profiles, and value the balance between work and life. In terms of learning about higher education options, they go online to find out more about the colleges and universities that are actively recruiting them.
Submitted by Ann McClure on Thu, 03/01/2012 - 6:21pm
University of North Dakota teams risk forfeiting any post-season games if their athletes, cheerleaders or band wear or display the school's Fighting Sioux nickname and American Indian head logo, an NCAA official said Wednesday.