Branding

The University of Texas at San Antonio campus is dominated by modern cream-colored buildings with dark red tile roofs and acres of parking lots, testimony to 40 years of serving largely as a commuter school for students from the surrounding area.

Once a school like Penn State or Syracuse has gone through the ethical and public relations disaster of a child sexual abuse scandal ... what comes next? How do you fix what’s broken? Can you even think about rebuilding the brand?

Yes ... but it’s tough. It takes character, both for the organization and on a personal level.

Emerging from this kind of crisis means going through three different stages: denial, damage control, and decision. Lots of people, and lots of institutions, never make it through to that third stage.

Social networking, online banking, entertainment... There’s an app for that—and for everything else you can think of. When it comes to higher ed, there’s an app for that, too. From behind-the-scenes mobile CRM apps to in-your-face athletic program apps, campus administrators are developing ways to make students’, administrators’, and faculty members’ lives a bit easier (or just more fun).