Branding

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Regent U. Objects To Proposed Georgia College Name

When it comes to higher education, the name "regent" is taken. Trademarked, actually.

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Denominational Affiliation Changing Among Students At Hope College

Enrollment is growing at Hope College, but there’s at least one group of students whose attendance isn't going in the direction administrators want.

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Will Penn State Football Suffer SMU Program’s Fate?

David Berst came to SMU in 1987 to issue, at the time, the toughest punishment ever meted out by the NCAA to a Division I football program, the “death penalty.”

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Central Michigan University Utilizes Facebook Timeline To Celebrate 120th Anniversary

Central Michigan Normal School and Business Institute opened Sept. 13, 1892 with 31 students in a rented building in Mount Pleasant.

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Penn State Loses One Sponsor, Others Could Follow

State Farm is pulling its ads from Penn State football broadcasts, while General Motors is reconsidering its sponsorship deal and Wall Street is threatening to downgrade the school's credit rating, suggesting the price of the sexual abuse scandal could go well beyond the $60 million fine and other penalties imposed by the NCAA.

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In A Reversal, U of Texas Agrees To Join Group Monitoring Worker Rights Abroad

Reversing its position, the University of Texas said Wednesday that it would join a second organization that monitors the rights of workers in foreign factories producing UT apparel.

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Culinary School’s Dining Room to Get Fresh Air

Students here have simply called it the “E Room” as they toiled in the kitchen to feed some 1.5 million diners over the last 38 years. But on Thursday, the Escoffier Restaurant, the fusty, classically inspired, formal French dining room of the Culinary Institute of America, will close its doors in preparation for a radical transformation into a sleek, haute brasserie.

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University Center: Name Change A Good Thing, But Rebranding Will Take Time

Juliet famously won­dered what was in a name, and decided not much. However, for the former Ardmore Higher Educa­tion Center, the answer is a lot.

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McDaniel College Unveils New Look For Green Terror Athletic Logo

It's still a terror, and is still green, but it's a new look for McDaniel College.

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Stony Brook U To Air TV Ad During College World Series Opener

Stony Brook University is hoping to build on the attention its baseball team is getting with its first-ever appearance in the College World Series by producing a television commercial that will air during the team's first-round game Friday against UCLA.

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