Branding

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Duct Tape, Underwear And Pillow Pets: How The Block M Is Generating Millions For The University Of Michigan

University of Michigan raked in $6 million in licensing revenue from June 2011 to July 2012, and it didn't all come from hoodies and T-shirts.

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FAMU Students Start ’Free The 100’ Campaign To End Marching 100 Suspension

As Florida A&M copes with the 2011 hazing death of 26-year-old drum major Robert Champion, students and university leaders are still struggling with the future of its famed band.

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Wisconsin, Minnesota Use Tuition Reciprocity To Lure Best Students

Nina Littman, a high school senior from Madison, has narrowed her college search to two finalists: the University of Wisconsin-La Crosse and a Big Ten flagship.

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The Future of College Recruitment

Connecting with a new generation

It’s really no surprise that today’s technology-savvy generation is challenging elements of the traditional college recruitment process. The conventional approaches of marketing, recruitment and admissions are all being called into question, in part, due to two driving factors—external influences and the changing needs of today’s student. This article explores these factors and offers ideas on what can be done to reach, and connect, with more students.

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Ohio State announces exclusive 10-year licensed apparel, retail partnership

Agreement grows important revenue stream for student scholarships, enhances social responsibility

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Recognition Of University Of Central Arkansas Faculty Benefits Students

As the university tries to rebrand itself and recruit new students, the award-winning faculty are playing a vital role in beefing up UCA’s reputation after years of controversy, officials said.

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Moody's Cuts Credit Rating For Pennsylvania State Colleges

Moody's Investors Service has cut the credit rating on $1.5 billion borrowed by West Chester University, Cheyney University, and the 12 other Pennsylvania State System of Higher Education colleges to Aa3, from Aa2.

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The New Digital Advertising Order

Using online advertising to reach target audiences

After the love-hate relationship higher education had with online advertising for many years, it’s finally time to move on. Have your institution’s leaders noticed yet?  

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