Branding

For college athletes, social media use tends toward the extreme: It's either a blessing or a curse.

Moody's Investors Service has cut the credit rating on $1.5 billion borrowed by West Chester University, Cheyney University, and the 12 other Pennsylvania State System of Higher Education colleges to Aa3, from Aa2.

University Says Clinton's Husky Too Much Like UConn's; Clinton Planning Make-Over For Their Dog

When the final presidential debate rolled into Lynn University on Monday, no one in Boca Raton — or anywhere else — could have missed the spectacle.

Eager to raise its profile, tiny Lynn University touted its South Florida location and rounded up an impressive array of political heavyweights to help secure its long-shot bid to host Monday night's nationally televised presidential debate.

Schulz defends avoidance of "K-State" nickname in national circles

David Zuniga, 21, is just the kind of student Hofstra University is looking for. A senior from West Palm Beach, Fla., with a mania for politics, Mr. Zuniga was deciding where to apply to college when he watched the presidential debate between Senators John McCain and Barack Obama at Hofstra in 2008.

A lot can happen in day at Calvin College – and faculty and staff are urging students to join them as they document it for a social media initiative.

New marketing at the University of Central Arkansas will use the slogan “Front and Center” to rebrand the university and move away from the narrowly targeted slogan “You Belong” that is used to recruit freshmen students, spokesman Jeff Pitchford said.