Branding

Scoring Big With New Football Teams

In an era when many schools are dropping team sports, a growing number are bucking the trend by taking to the gridiron.

The University of Texas at San Antonio campus is dominated by modern cream-colored buildings with dark red tile roofs and acres of parking lots, testimony to 40 years of serving largely as a commuter school for students from the surrounding area.

After the Scandal

Rebuilding an Institution's Brand

Once a school like Penn State or Syracuse has gone through the ethical and public relations disaster of a child sexual abuse scandal ... what comes next? How do you fix what’s broken? Can you even think about rebuilding the brand?

Yes ... but it’s tough. It takes character, both for the organization and on a personal level.

Emerging from this kind of crisis means going through three different stages: denial, damage control, and decision. Lots of people, and lots of institutions, never make it through to that third stage.

There's an App for That

Answers to common questions about getting started with institutional apps

Social networking, online banking, entertainment... There’s an app for that—and for everything else you can think of. When it comes to higher ed, there’s an app for that, too. From behind-the-scenes mobile CRM apps to in-your-face athletic program apps, campus administrators are developing ways to make students’, administrators’, and faculty members’ lives a bit easier (or just more fun).

A Home[page] for All

5 tips to ease website redesigns

An institutional website is not only often the first contact a prospective student has with a college or university but also a constant landing point for current students, faculty, and staff. “We looked at trends and research and realized that the website is very important to recruiting,” says Beverly Golden, director of marketing and communications at The University of Texas at Tyler. “It might be the first thing people see about your institution.”

Beyond Facebook

What's next for social media in higher ed

Last November, Facebook wunderkind Mark Zuckerberg paid a visit to Harvard for the first time since dropping out of sight in 2004. In his address to students, the social media guru proclaimed that Facebook “is just getting started.” Remarkably, social networking has, in the past five years, forever changed the higher learning landscape. It will profoundly shape the higher ed marketplace in the next decade. Today, it’s estimated that more than 800 million people around the world depend on Facebook.

Update: Qatar Campuses

The trend of opening branch campuses overseas is cyclical. When things are good, institutions look outside their borders. When things get bad, institutions tend to retract those tentacles. However, Education City in Qatar, which opened in 2001 after six years of planning from the Qatar Foundation and now has seven higher ed institutions, is going strong.

In November, Northwestern University in Qatar broke ground on a new 32,520-square meter building to house its media, communication, and journalism school. Northwestern University (Ill.) founded its Qatar branch in 2008.

Getting Carded

Best practices for campus card administration

Campus cards have come a long way since their initial uses related to door access and meal plan tracking. Increasingly, colleges and universities are turning campus cards into function-packed systems, with subsequent benefits related to efficiency, revenue generation, and off-campus partnerships. Here are 10 best practices for getting the most out of your campus card program.

TLP: Redefining College Towns for the 21st Century

Online education’s impact and how college towns can reinvent themselves

Growing numbers of students came to campus this fall, as they have for over half a century. The beginning of school year ritual seems to go on forever, but for the first time, there are signs that, in its present form, it won’t. And it is the oft-ignored college town outside the campus that will be most affected.

NYC Land Up for Grabs

Proposals are in from institutions vying to build a tech campus in the “city that never sleeps” as part of the “Applied Sciences NYC” initiative. It’s the beginning of an effort to bring New York City to the forefront of technology start-ups and innovation. The request for proposal was announced in July by Mayor Michael R. Bloomberg and other members of his cabinet, and the initiative will provide a university, institution, or consortium city-owned land and up to $100 million to cover building costs.

Presidential Brand Power

The presidential primary calendar is kicking off in just a couple months, and this is good news for those colleges and universities able to leverage the momentum of the presidential election process every four years to help gain visibility.

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