Branding

Willingness to Pay

Making the best case for institutional value and return on investment.
 

FOR MANY FAMILIES GOING through the college search and selection process, there may be a big difference between the ability to pay college expenses versus the willingness to pay.

MARKETING: The Big Questions Answered

How to increase the effectiveness of your marketing spending
 

THREE QUESTIONS HAVE BEEN MAKING the rounds at the marketing conferences this year, as more and more schools are trying to get a better handle on their marketing expenditures:

1. How much does marketing cost?

2. Is marketing worth the money?

Pages