Branding

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MTV’s Next Reality Star: University for the Deaf

MTV’s college channel, mtvU, which has taken its cameras and microphones into lectures, concerts and protests at schools across the country, will next attempt to capture university life of an entirely different nature: a campus where nearly all students are deaf.

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New Chancellor Lovell To Put U Wisconsin-Milwaukee In Spotlight

The University of Wisconsin-Milwaukee no longer will be known as a local commuter school, but an international research institution that fuels economic growth, helps solve the region's problems and boosts the number of college graduates in Wisconsin, Mike Lovell vowed on the eve of his inauguration as UWM's eighth chancellor.

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PlattForm Higher Education awarded Montreat College's agency of record account

PlattForm Higher Education announced today that Montreat College has named PlattForm Higher Education as its agency of record for the college’s adult and graduate school programs.

PlattForm Higher Education will provide Montreat College with a full range of services, including traditional media services like TV, radio and outdoor as well as interactive services such as pay-per-click, search engine optimization and cost-per-lead.

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University Advertises on a ‘Need to Know’ Basis

A new campaign for a university is borrowing a page from Dale Carnegie in trying to win friends and influence the influencers.

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Presidential Brand Power

The presidential primary calendar is kicking off in just a couple months, and this is good news for those colleges and universities able to leverage the momentum of the presidential election process every four years to help gain visibility.

New Look, New Functionality

Visitors to the University Business website last month began seeing a redesigned site, built from the ground up to add more features and greater functionality. To give you an idea of what you'll find on the new site, I turned to Stephanie Martinez, CIO of Professional Media Group, which publishes University Business.

"The UB website was built using Drupal 7, an open-source content management system," she says. "The Drupal CMS allows us to manage content more efficiently, and it is very scalable. New features can be added easily."

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A Higher Profile, By Design

MassArt unveils a $120 million expansion plan

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College Rankings a Mixed Bag for Texas Universities

Depending on who you ask, the University of Texas at Austin is either the 45th best university in the country, or it's the 186th. Texas A&M University-College Station is either the 58th, or it's the 178th. The practice of ranking colleges and universities has become pervasive, but interpreting them can be difficult since no two publications take the same approach.

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On Campus, It’s One Big Commercial

It's move-in day here at the University of North Carolina, and Leila Ismail, stuffed animals in tow, is feeling some freshman angst.

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The Out-of-State Solution to College Budgets

Amid declining state financial support for universities, many schools are relying on nonresidents—and working hard to recruit them—to make ends meet

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