Bookstores

Utilizing an online bookstore expands service, capacity and capabilities

As students desire more options, buying textbooks and materials on the web affords more convenience and savings potential

Bill Dampier, President & Chief Operating Officer at MBS Direct

Transforming the Bookstore to Maximize Revenue Opportunities

Utilize student, faculty and alumni feedback to enhance the campus bookstore experience

As the academic retail industry faces unprecedented changes in student behavior and rapid advances in technology, campus bookstores need to rise above the transaction. Today’s campus bookstores must focus on delivering a superior experience that supports and celebrates the cultural and academic aspirations of students, faculty and alumni.

Lynn Russo Whylly's picture

5 ways colleges are making digital deliveries

Preparing to take a college-level course once meant simply heading to the campus bookstore and purchasing the textbook. Today, preparing for a course may require students to gather a wide variety of resources, both printed and digital. And while the printed items are still available at the bookstore, accessing a variety of digital materials is not always an easy task.

5 ways colleges are making digital deliveries

Institutions are overcoming challenges in getting digital course materials into students’ hands

Preparing to take a college-level course once meant simply heading to the campus bookstore and purchasing the textbook. Today, preparing for a course may require students to gather a wide variety of resources, both printed and digital. And while the printed items are still available at the bookstore, accessing a variety of digital materials is not always an easy task.

Building familiarity with digital materials

Campus bookstores can help in the adoption of new technology

Not everyone on campus is ready to use e-books, video lectures and other digital learning materials. But the campus bookstore can help in the adoption of new technology.

“As the course materials information center on campus, college stores are uniquely positioned to be the go-to resources on digital,” says Elizabeth McIntyre, vice president of communications and public relations at the National Association of College Stores. “Stores should take a role in educating the campus community about digital.”

Textbooks on Reserve

When students in an honors business and professional communications course at Robert Morris University (Pa.) conducted research on textbooks, a survey revealed that 14 percent of their peers knew at least one student who dropped out of school because he or she could not afford to pay for textbooks. And when administrators learned of that finding, they took action.

Liking Your College Store

The future of marketing for campus retail

As books become digital and online retailers distribute college branded T-shirts, Pillow Pets, and logo-emblazoned caps, the future of college stores faces many uncertainties. College retailers, however, hold advantages other retailers would give their right cash register for: a captive audience, a well-recognized local (or national) brand, and a steady stream of new customers who have little choice but to shop at your store, at least once in a while.

Ann McClure's picture

College CFO Survey Outcomes Revealed

At UBTech, Ingrid Ramos Nakamura, VP of Marketing for Akademos, will share survey results related to Textbook and Bookstore Trends. Responses to the open ended question, “What are some of the biggest bookstore challenges you face?” will also be explored.

Ann McClure's picture

College Students Prefer Print

E-Books Yet To Rack Up Big Sales At College Bookstores

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