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The authors were the founders of Touro University International (TUI), which at first was an online branch of Touro College and later became a separately accredited university by the WASC Senior College and University Commission. TUI remained within the Touro College and University System from 1998 to 2007. It was then sold and became a stand-alone, for-profit university, currently known as Trident University International. During its nine years of operation within the Touro System, TUI generated more than $270 million dollars in net earnings.

Tom Keppple

If a college freshman stepped onto a campus where it was obvious that the administration had spent months eviscerating each other over petty slights instead of balancing the budget—or refusing to name a dean because a faction of the faculty resent his work on committees—the student would undoubtedly run screaming into the night looking for the fastest way out of there.

Every teaching hospital and academic medical center knows that the process of becoming accredited and re-accredited by the Accreditation Council for Graduate Medical Education (ACGME) is an arduous task. The ACGME is attempting to ease this burden by introducing a new accreditation model called The Next Accreditation System (NAS). The NAS introduces dramatic changes in the way the ACGME accredits institutions and graduate medical education (GME) programs, with the initial implementation of the NAS to start in July 2013, followed by complete implementation in July 2014.


THAT HEADLINE ISN’T A RIDDLE. Maybe a better question is, should there be guidelines as to what the word “college” means?

It doesn’t seem like seven months have passed since the Pittsburgh Steelers were parading around Raymond James Stadium in Tampa Bay with that glistening Super Bowl trophy. Part of the reason is that thanks to the news media, and in particular to 24/7 sports coverage, the National Football League never really leaves the public’s consciousness.

Just as increased competition exists in the global business environment, so too is it present in the university marketplace. Universities compete for donations, grants, and endowments as well as the best students, professors, and staff. As such, the more positive press coverage an institution gets, the greater the likelihood it will be successful in achieving its overall growth goals.

Why? Because positive press comes from the decision a university makes to address these key areas:

Reputation management is of utmost importance to colleges and universities in their constant pursuit of students and research dollars. It envelops all aspects of the institution, including the business of maintaining environmental compliance. One notice of violation from a regulatory entity can be highly publicized, result in fines, and have widespread negative impacts both within and outside the institution.


THE EROSION WAS SO gradual that many of us failed to notice until great damage had already been done.


A DEFINITION OF STRATEGY that centers around the idea of “more”—we will serve more students, offer more programs, and be in more places—is highly likely to fail. Dollars are finite, so doing more will actually decrease quality because tight resources are spread even more thinly.