Once a school like Penn State or Syracuse has gone through the ethical and public relations disaster of a child sexual abuse scandal ... what comes next? How do you fix what’s broken? Can you even think about rebuilding the brand?
Yes ... but it’s tough. It takes character, both for the organization and on a personal level.
Emerging from this kind of crisis means going through three different stages: denial, damage control, and decision. Lots of people, and lots of institutions, never make it through to that third stage.