When does an online bookstore make sense?
Most bookstores that are on campus are threatened by external competition. Students are already shopping around for the best value when acquiring their course materials. It has become more difficult to meet their expectations. Many want lower-cost alternatives to new and used, such as rental, digital and marketplace options. If textbook sales are steadily declining at the physical bookstore, institution leaders may want to look at replacing the location with an online bookstore. Or maybe it makes sense to expand spiritwear and convenience items in the physical store, and for the sake of space, margin and overhead, to move textbooks online.