Sponsored Case Studies & Features

01/01/2015

What are the biggest challenges facing higher education as a business?
There are a few challenges that institutions face today. For such a long time, many were in a continuous growth pattern, developing new programs and online programs for receptive audiences. That certainly is not the case today. Many institutions are experiencing flat enrollment and some are seeing it decline. It is a market share game, in that there is not a tremendous amount of new students looking for an education as there was in past years. 

01/01/2015

What are the main concerns students and the community have concerning the affordability of higher education?
There are two major concerns that seem to be the most popular worries of students and the general public.

01/01/2015

What does the typical student of today look like compared to the student of five or 10 years ago? Who is the new “traditional” college student?
The non-traditional adult learner is now more prevalent than the traditional college student who comes straight from high school. This is where the market is growing, and the colleges and universities that are successful in achieving their enrollment goals are targeting efforts toward these new “traditional” adult students instead of ignoring this demographic and continuing to focus all efforts on attracting
high school graduates.

08/01/2013

Non-traditional learners, the move away from education based on ‘seat time’ and the increase of students who expect options from their institution are all shaping the way admissions offices find and recruit students. This web seminar, originally broadcast on June 25, 2013, featured experts from Blackboard Education Services, who discussed these trends, as well as best practices and strategies admissions staff can employ to meet the challenges of this new era.

ANTHONY HUMPHREYS
Senior Director of Financial Aid Solutions
Blackboard Education Services

03/01/2013

With the goal of attracting high numbers of international students, Arizona State University needed a solution to interest prospective students on multiple levels. With Campus Management’s Talisma CRM system, ASU was able to transform its admissions and marketing processes by streamlining and automating certain communications. In this web seminar, originally presented on January 17, 2013, an administrator from ASU described how the institution optimized recruiter productivity, as well as maximized student engagement through the utilization of multiple communications channels.

12/01/2012

A public community college in Cupertino, California, DeAnza College has a student enrollment of about 23,000. With one of the highest transfer-out rates of any of the California Community Colleges, 30,000-50,000 transcripts are processed annually.

11/01/2011

When applying to college feels more like filling out an income tax return, it's no wonder more students aren't eager to do it, says Ronda Russell, Director of Admissions at Montana State University.

But when students are invited to apply in a more personal way, with an application that shows off a school's uniqueness, it can make a dramatic difference.

After Montana State used Royall & Company's customized application program, the out-of-state application submission rate more than doubled and lead to increased out-of-state enrollment.

"There was something about the branding and how it could be geared to each student that really worked," said Russell.

Carroll University, Wisconsin's oldest four-year institution of higher education, aims to provide students with "a vibrant academic experience," says President Douglas N. Hastad. "Our goal is to help students succeed by supporting them as they pursue their degrees." The University recognizes that retaining students is just as important as enrolling new students, and more cost-effective than recruitment. The university is committed to helping students graduate, and to maintaining enrollments that will sustain the institution during challenging economic times like these. That was the impetus behind an innovative student retention initiative that has proven to be highly effective.

College recruitment is getting ever more competitive, so making sure students stay in school once they're enrolled is a smart move for any university.

For years, Eastern Kentucky University in Richmond, Ky., relied on its residential hall coordinators and student advisors to spot students on the verge of dropping out and help get them back on track. It worked, to an extent, but university housing officials were concerned by a study that showed most colleges in Kentucky were competing for the same students. In that kind of environment, wouldn't it make sense to do an even better job of retaining students who were already on campus?