Sponsored Case Studies & Features

11/01/2011

When applying to college feels more like filling out an income tax return, it's no wonder more students aren't eager to do it, says Ronda Russell, Director of Admissions at Montana State University.

But when students are invited to apply in a more personal way, with an application that shows off a school's uniqueness, it can make a dramatic difference.

After Montana State used Royall & Company's customized application program, the out-of-state application submission rate more than doubled and lead to increased out-of-state enrollment.

"There was something about the branding and how it could be geared to each student that really worked," said Russell.

11/01/2011

Avila University had a communications problem. Or rather, a communications coordination problem.

A flawed process prevented admissions representatives, coaches, department chairs and others from knowing what each had told prospective students. The confusion hindered administrators at the private Catholic school that prides itself on getting to know every single one of its 1,800 students.

02/01/2011

The cost to enroll a student is averaging approximately $6,000 and this cost doubles with the replacement of every student lost. Due to the recent financial climate, most states are facing financial cutbacks, making student retention paramount. Top reasons for attrition include school preparedness, financial support, academic progress, dissatisfaction with support services, and social readiness. So how can we keep students on track for graduation?

College recruitment is getting ever more competitive, so making sure students stay in school once they're enrolled is a smart move for any university.

For years, Eastern Kentucky University in Richmond, Ky., relied on its residential hall coordinators and student advisors to spot students on the verge of dropping out and help get them back on track. It worked, to an extent, but university housing officials were concerned by a study that showed most colleges in Kentucky were competing for the same students. In that kind of environment, wouldn't it make sense to do an even better job of retaining students who were already on campus?

 

A commitment to reaching out and meaningfully connecting with its students has prompted Chicago-based DePaul University to implement a customer relationship management (CRM) tool traditionally used by businesses to generate more customers. The university’s well-known entrepreneurial spirit is one reason underlying the initiative, but there are other equally - if not more - compelling reasons:

 

Seeking an alternative to the slow and inefficient system of mailing financial aid and other refund checks to students, Imperial Valley College set up its own direct deposit system. The only problem was just one out of 10 students signed up.

College students are big users of social media and use sites such as Facebook, YouTube and Twitter to post opinions - good and bad - about their schools. Our Web seminar panelists, Karli Grant, of Campus Management, and Fritz McDonald, of Stamats Communications, provide insights into what is happening online and how you can monitor and influence your cyberspace reputation.

Karli Grant
Senior Market Strategy Manager, Campus Management

Until last January, issuing financial aid refunds at Antelope Valley College was a long, tedious process. Instruction files were sent from the school to a remote district office, which printed checks and sent them back to the school to be stuffed into envelopes and mailed to students.

It was a time-consuming and costly procedure, explained Sherrie Padilla, director of financial aid at the community college, located in Lancaster, Calif. “We needed to investigate other ways to disburse refunds to students,” she said.

 

Greetings, and welcome to NEC Campus Report.

Technology influences all aspects of higher education, from teaching and learning to research and administration. We’ve produced NEC Campus Report to showcase some of our solutions for using technology to improve campus communications.

The College of Western Idaho was still more than a year away from holding its first class. A thousand details needed to be resolved. Not least among them was the installation of a computer network that would serve the fledgling college’s seven campuses.

Administrators had to consider every facet of running a large institution: admissions, enrollment, registration, course schedules, hiring, payroll, and much more. The college needed a software provider that could deliver the goods and follow through with remote systems management, application development, and help with strategic planning. Datatel fit the bill.

 

Wilmington University’s open admissions policy, flexible scheduling and 11 locations in Delaware and New Jersey are fundamental to its mission of offering careeroriented undergraduate and graduate degree programs for a diverse range of traditional and nontraditional students.

 

Issuing refunds from financial aid and tuition overpayments to students used to be a time-consuming and labor-intensive affair at State College of Florida, Manatee-Sarasota (SCF), just as it is at many colleges and universities. Inefficiency was only part of the problem. Students moved often, and checks were regularly late or lost.

 

The student aid industry is diverse - with many loan programs offering their own combination of upfront and repayment benefits. American Education Services (AES) and our network of servicing partners has a unique relationship with Upromise, allowing buyers to automatically link their savings to their AES-serviced loan balance.

When Vincennes University introduced the Blazer OneCard on its three Indiana campuses a year ago, students and parents were skeptical. Why, they wanted to know, was the university asking students to carry a MasterCard?

But as university officials found out, a little education goes a long way, and the skepticism was quickly replaced with a high degree of satisfaction. The idea for the Blazer OneCard emerged from the university’s decision to streamline the cumbersome process of issuing financial aid refunds so students could get their money more quickly and safely, according to Vincennes University Bursar Lori Hostetler.

Social media is not just for students. Faculty, administrators, campuses, and departments can leverage social media sites such as Facebook, YouTube and Twitter to communicate and enhance services to candidates, students, parents and alumni. Our Web seminar panelists, Nicholas Wormley, director of alumni and parent relations at Quinnipiac University, and Karli Grant, of Campus Management, offer guidance on how to implement a smart social media strategy.

Understand what your audiences want

Nicholas Wormley
Director of Alumni and Parent Relations, Quinnipiac University

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