After eight years of keeping its marketing in house, the University of Hawaii athletic department said it plans to entertain bids to outsource the rights.
The school currently brings in $3.1 million annually in cash and trade through its "Invest in Success" corporate partner program alone and an additional $3 million from TV, radio and pay-per-view rights.
Together they comprise the third highest form of revenue for UH, which has a budget of approximately $28 million.
UH officials said Learfield Sports and CBS College Sports Properties are among those who have approached the school about outsourcing its sponsorships and multimedia rights.
Sixty-eight companies at various levels of sponsorship provided UH with $2.3 million in cash and $966,031 in trade for the 2009-10 fiscal year, according to John McNamara, UH associate athletic director.