ZTE Corporation, a publicly listed global provider of telecommunications equipment, network solutions and mobile devices, announced it will demonstrate its high-efficiency terminal at Infocomm 2013, in Orlando, Florida. This will be the world's most advanced terminal to support the H.265 HEVC (High Efficiency Video Coding) technology.
H.265 HEVC technology is currently the world's most advanced video codec technology. It doubles the video compression efficiency of H.264 High-Profile technology and offers 720p video image quality at a bandwidth cost of only 256K. ZTE is the world’s first provider to demonstrate its H.265 HD device in the industry.
While the industry chain of video communications applications is quickly moving forward, there is a growing demand for easy access to high-definition video content and services any time, anywhere and with any terminal. As more video applications are released with higher definition, frame rates and compression ratios, more limitations are found in H.264, the current video codec standard. In response to this need, the ITU approved the HEVC/H.265 standard in 2013, which requires only half the bandwidth to ensure the same quality video allowed by H.264, and in turn greatly reduces the cost of operator network construction.
With the application of video conferencing products that support H.265 and the popularisation of LTE and other 4G wireless technologies, mobile phones, tablet PCs and other mobile devices will be able to directly play online full HD (1080p) video, which will help popularise high-definition video conferencing in the 4G network, hence extended application scope of video conferencing services and greatly improved commercial viability of video services. The H.265 video conferencing product provides much better video quality and greater colour vividness by supporting both 4K (4096 x 2160) and 8K (8192 x 4320) ultra-high-definition video formats.
Fan Xutong, vice-president of video conferencing product line of ZTE, said: "ZTE began investing in developing video conferencing products 20 years ago and has consistently been making great efforts in the technical field in a bid to help people achieve easy communication through smart technologies. ZTE demonstrated this product in the hopes of continuing collaboration with even more vendors and industries to provide enterprises with better products and services."
As an integrated telecommunications and IT solutions provider, ZTE’s video products are available in more than 20 countries around the world. ZTE’s integrated multimedia video solutions have been deployed in a number of different capacities, including executive conferences, business activities, distance education, telemedicine, disaster rescue, emergency command and security services.