It’s a rite of passage every year — students from across the world power up their computers and begin to research the colleges of their dreams. With thousands of prospective students starting to think about preparing their applications, smart colleges are realizing that, while simple Web sites and information packets worked well enough in the past, the new generation needs new ways of access.
Enter YouTube, the world’s second-largest search engine. Since 2008, searches on YouTube for “admissions” have risen sharply, said Annie Baxter, a spokeswoman for YouTube. More than 400 universities across the United States and Canada already have a presence on YouTube, with sample lectures, student speakers and campus tours posted on their personalized channels, she said.
We’ve looked at several ways colleges and universities are using YouTube to reach prospective students. Here are some ways those students could use the videos to strengthen their college search.