Webster Bank to become major UConn sponsor

Ann McClure's picture
Monday, July 30, 2012

The University of Connecticut and Webster Bank announced Thursday they have signed a major sponsorship deal that will help the school fund its planned basketball practice facility.

The financial details of the marketing package were not released, but school officials said in a statement Thursday it will make the bank a top sponsor of "all UConn constituencies including more than 200,000 alumni, 28,000 students, and all sports."

In addition to the basketball center, the deal also involves the bank funding UConn community programing and hospitality events. The bank and the school's names also will appear together in media campaigns and on signs at various sports venues. The bank also will be allowed to use the school's image for branding, promotions, and marketing.

"Webster Bank and UConn represent two outstanding and powerful brands in our state, and we look forward to working together on mutually-beneficial marketing opportunities," said Warde Manuel, the school's athletic director. "Additionally, through its contribution to our new Basketball Development Center, Webster has recognized the importance of maintaining the excellence in our nationally-recognized basketball programs."

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