VisionPoint Marketing Partners With Virginia Tech University For Website Development

Lauren Williams's picture
Friday, March 29, 2013

Diane Kuehn, president and CEO of VisionPoint Marketing, a Raleigh-based online marketing agency that provides strategic consulting, development and execution of online marketing solutions for higher education, has announced that the firm has been selected to collaborate with Virginia Tech Director of Web Communications, John Jackson, and his team to design and develop a new website for the university which will replace the one located at http://www.vt.edu.

VisionPoint Marketing will be responsible for extensive research and usability testing with the site’s primary audience groups, as well as design a set of cohesive, responsive website templates that leverage Virginia Tech’s existing brand. While VisionPoint will lead the project’s strategy and design phases, Jackson and his team will implement the new templates on their existing technical infrastructure.

One of the top 30 public universities in the U.S., Virginia Tech enrolls more than 30,000 full-time students on a campus that spans 2,600 acres. Its College of Engineering ranks 24th in the nation, while its Pamplin College of Business ranks 46th among undergraduate business programs. Located in Blacksburg, Va., the university offers eight colleges and graduate schools, 65 bachelor’s degree programs, and 150 master’s and doctoral degree programs.

“We are excited to work with such a prestigious university to assist in building its online presence,” said Kuehn. “Given the website’s integral role in Virginia Tech’s marketing and brand strategy, this project will have a wide impact for the university when completed. We are ready and eager to handle the challenge.”

More at  VisionPoint Marketing.