VERGO Interactive’s “Lead Peep” Eliminates Fraudulent Lead Generation Activity in Education Marketing

Ann McClure's picture
Thursday, September 29, 2011

VERGO Interactive (VERGO), the digital marketing company that connects institutions of higher learning with students exploring options for post-secondary education, announced today the addition of Lead Peep, a revolutionary technology developed by VERGO to provide a lead source audit trail and eliminate fraudulent data.

Lead Peep ensures lead transparency by capturing online root information at the point of data collection – web site or landing page – and the referring URL for every lead sent by a vendor. Schools can verify the source of all web traffic and trace every lead back to the original messaging or advertising copy, thereby eliminating incompliant, misleading messaging/ad copy and driving traffic to landing pages that are in compliance.

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