This fall, UW-Madison admissions counselors marched into the hallways, gyms and guidance offices of more high schools than ever before.
The effort is two-fold: spread the gospel of Bucky Badger and lure the best and brightest for the freshman class.
"Our goal is to make sure we are identifying the most talented young people who are appropriate for a UW-Madison education wherever we can find them," said Adele Brumfield, director of undergraduate admissions.
The high school visits are part of a deliberate focus on recruiting, starting with the hiring of Brumfield in summer 2010. Since then, UW-Madison officials renamed the admissions office the Office of Admissions and Recruitment, trained alumni to woo prospective students and expanded capacity for campus tours.