University students to present marketing plan to city

Stefanie Botelho's picture
Friday, April 11, 2014

The University of Nevada, Reno class that is working on a plan to market the city of Fernley will present its recommendations to the city this Friday, at 5 p.m. at City Hall.

As part of a marketing course in the College of Business, the students are spending the semester researching Fernley by speaking with government officials, key business leaders, area stakeholders and community members in an effort to assist the city in its branding efforts and attract more businesses.

Led by Jim McClenahan, director of corporate relations and outreach in the College of Business, the class was developed in response to multiple conversations with Fernley city manager Christopher Good, who was looking for help to revitalize the city.

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