Haivision today announced that the University of Oregon has deployed an extensive media system bringing together Haivision's Makito(TM) HD H.264 encoder and CoolSign(TM) digital signage system to drive displays throughout its 12,000-seat Matthew Knight Arena, the new home of the Oregon Ducks(TM) NCAA Basketball(R) team. The Haivision system delivers real-time HD and rich media content to hundreds of CoolSign digital signage players throughout the arena, ensuring fans stay connected to the game no matter where they are in the venue.
"We needed to give fans a way to stay connected with the game when they leave the main arena to purchase snacks or to enjoy the new clubrooms," said Megan Robertson, director of promotions at University of Oregon. "Because of Haivision's IP video system, fans can continue to enjoy the game even when they leave their seats. As a bonus, they can also watch other live games in the VIP clubrooms before the Ducks game. This means we can entice fans to come to the arena earlier than usual, attracting an audience that would normally watch these games elsewhere."