Campus Management Corp., a provider of enterprise software products and services for educational institutions, today announced that the University of Nebraska at Kearney will employ its Talisma® CRM solution to help more effectively communicate with current and prospective students and to help increase enrollment and graduation rates.
Initially, the undergraduate office of recruitment and admissions will utilize Talisma with the goal of increasing enrollment by at least 1.5 percent annually. Over time, the University plans to utilize the CRM across campus in other academic and student affairs departments to capitalize on recruitment and student success initiatives.
“Historically, the UNK undergraduate student population has been comprised primarily of Nebraska state residents; but as the demographics shift and there are fewer high school graduates, it’s imperative for us to attract non-traditional students, including military personnel, single parents and minorities, as well as out-of-state students,” said Dusty Newton, University of Nebraska at Kearney director of Admissions. “To meet this new challenge, it is essential that we employ a CRM solution with the flexibility and functionality that Talisma CRM offers.”