Tuesday, October 11, 2011 — Universities and colleges, non-profit organizations, and private and public employers alike are endeavoring to promote commuting by bike as an environmentally friendly and healthful transportation alternative. However, the lack of a practical and reliable way to tally bike trips has held back their efforts to encourage and reward biking. At the Association for the Advancement of Sustainability in Higher Education (AASHE) annual conference in Pittsburgh, Dero announced the solution: Dero ZAP. A solar-powered, automated RFID (Radio Frequency Identification) system with integrated hardware and software, Dero ZAP is the answer for managing and monitoring bike commuting.
“About half of all daily commutes are five miles or less. To reward such commuters who get out of their cars and onto their bikes for going to work or class, accurate data are essential to determine eligibility and calculate incentive rewards,” said Rolf Scholtz, President of Dero. “Dero ZAP overcomes the biggest barrier to starting, sustaining, and growing bike commuting programs: counting and reporting.”
“Until now, everything has been based on the honor system, and organizations don’t typically offer incentives for results based on the honor system,” said Steve Sanders, Bike Coordinator, Parking and Transportation Services, University of Minnesota, Minneapolis. “Implementing this technology solution is our way to confirm that people are actually using their bikes and then reward them.”